Most people know very little about Huntington Disease. Imagine having a disorder that causes your brain cells to die. To trigger random body movements. To affect your body, mind and emotions. In the late stages, to no longer be able to walk or speak.
In this scenario, if you have kids, they have a 50/50 chance of carrying the defective gene. And if inherited, a 100 percent chance of eventually developing the disease. It has no cure.
With treatment, thankfully, some symptoms can be managed. The Hereditary Neurological Disease Centre (HNDC) wants people who need help to get it. That starts with awareness. Which meant a new, stronger identity.
The resulting mark incorporates an abstract brain and DNA strands, symbolizing both the defective gene and the center’s scientific research. It can also be viewed as a family tree and the implications of HD’s tragic inheritance. Bright blue, coral and white against a dark background offer encouragement. The shape suggests a circle of support.
Ready to Connect
One in 8,000 people are believed to have Huntington Disease. The newly launched identity includes brand standards, letterhead and signage. All are designed to connect with people in need of consultative care and with scientists, doctors, universities and hospitals worldwide looking for partners in the search for new treatments. And a cure.