The identity Greteman Group created for Hutton Construction was selected for inclusion in LogoLounge 8, which publishes in July. LogoLounge serves as a highly respected online resource, showcasing current work and inspiring future design. More than 35,000 logos were entered for consideration in LogoLounge 8; 2,000 were chosen.
Hutton’s new logo showcases the shapes of both the H and C in a three-dimensional tubular form, which reinforces the team’s rounded, collaborative approach. The typeface conveys strength, with the joined T’s that form a structural beam. The sky-blue color symbolizes vision, while a strong yellow suggests light and creative energy. Since its creation, the identity has been applied to everything from trucks and hard hats to advertising and site signs. A new website serves as a key platform for the brand.
“Ben Hutton and his team were invested in the process every step of the way,” says Sonia Greteman, agency president and creative director. “They dedicated the intellectual capital and hard work that helped us break through to bold, strategic creative.”
Hutton’s new brand conveys experience, expertise and a team orientation. While much of the construction industry has struggled to survive an ongoing downturn, Hutton Construction has continued to grow, building on solid relationships forged through its intensely collaborative approach.
About Hutton Construction
Mark Hutton founded Hutton Construction in 1992 on the principle that the company would do whatever it takes to make the job right. It quickly grew into a major regional company capable of managing and completing virtually any type and size of project. Its portfolio includes hospitals and medical offices, community and municipal projects, manufacturing facilities, churches, schools, senior living, financial institutions and recreational facilities. The company completes both new construction and major renovations, following an integrated project delivery approach that combines people, systems and business structures. This collaborative process harnesses the talents and insights of all participants for optimum results. Ben Hutton became president in 2010. Hutton maintains its headquarters in Wichita and a western Kansas office in Garden City. For more information, please visit huttonconstruction.com.