WICHITA, Kan. – Wichita-based marketing agency, Greteman Group, has created the position of media strategist and named Ashley Yearout to the role. In this position, Yearout will guide the agency and its clients in the deployment of strategic media campaigns.
Yearout will represent Greteman Group clients including, but not limited to, FlightSafety International, Clay Lacy Aviation, King Aerospace, JetHQ, Vantis, Piedmont Airlines, Aviation Partners and USAIG. She brings more than two decades of experience and a proven passion for delivering maximum returns for clients, who called her organizational approach “invaluable” and “unparalleled.”
“You have to be quick to keep up with today’s turbine-powered pace of media innovation,” says Ashley Bowen Cook, Greteman Group vice president and brand director. “You also have to be tenacious in tracking down and aggregating large amounts of information. Ashley does it all with grace and professionalism.”
Previously, Yearout garnered agency experience supporting both national-level and local clients at Sullivan Higdon & Sink (now Signal Theory), Jajo and Platform Advertising. She earned her communications degree from Kansas State University.
“Paid media constantly evolves, adding increased measurement and value,” says Yearout. “I like seeing clients’ eyes light up when they learn how we can laser-target audiences today and engage at key decision points along the buying journey. I feel very at home at Greteman Group and happy to continue advancing its strong return for clients.”
ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, Wichita Eisenhower National Airport, Clay Lacy Aviation, JetHQ, USAIG, King Aerospace, EPIC Fuels, Signature Flight Support, Vantis, Piedmont Airlines and Aviation Partners. It also supports causes and clients such as the Tallgrass Film Association, Mark Arts, the City of Wichita, Wichita Water Partners, AGC Kansas, GLMV Architecture and MKEC Engineering. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros.