At the May 17 session of the Wichita City Council, members unanimously voted to approve Greteman Group as the designated marketing partner for the Wichita Dwight D. Eisenhower National Airport. The agency has filled that role since 2016. The agency was one of three finalists in the airport’s request for proposal process. The contract has options for five years.
Greteman Group will be responsible for strategic planning, website management, creative design and copywriting, video production and contest management. It will provide design and copywriting creative for all digital, broadcast, outdoor and print media.
“Our marketing support for the airport continues to be a passion project for us,” says Sonia Greteman, agency founder and creative director. “The airport acts as a key driver for the region’s economic development and prosperity. Nothing we do has a greater potential impact on our community. And, of course, we’re big travelers ourselves.”
The agency has a long history with the airport. When Eisenhower National Airport opened its grand, aviation-themed terminal in 2015, Greteman Group was retained as project consultant for public art and exhibits. Special large-scale, aviation-themed exhibits designed by the agency serve as an integral element in the terminal design. A striking football-field-sized public art installation, selected by Greteman Group, arches from one end of the terminal to the other, creating a spectacular abstract vision of flight. The agency’s marketing support for the airport dates back to 2003’s Fair Fares and Ditch the Drive initiatives, which were designed to attract and retain low-fare airlines.
Today, the agency leverages its expertise using low-cost, high-return tools on earned, shared, owned and paid media that expand the airport’s reach and move people to action. Greteman Group helped launch service for four new airlines: Alaska, Southwest, Frontier and Allegiant. Frequent contests generate user content, keep flights top of mind, increase loyalty and build an engaged following. Its Eisenhower AIR online magazine serves as a travel resource that lives on FlyWichita.com, drives search engine optimization (SEO), increases time on site and links directly to the airlines for booking flights. Ongoing campaigns – from Travel is the Ticket and Time to Fly to Florida Fun and Break Away – educate travelers, spur grassroots sharing and drive passenger growth. The I Fly Wichita campaign encourages business leaders and the flying public to fly more than the flag, but to fly out of ICT rather than competitor airports.