You don’t have to be an AvGeek to recognize the passion bursting out of Farnborough last week. Scroll down the Farnborough #FIA16 Twitter and Instagram feeds and you’ll be mesmerized by the quantity and quality of video, photography, infographics and articles. What was so great about the social conversation? Well, I thought you’d never ask.

Amazing Coverage

Beautiful high-quality imagery filled social channels. Sharing wasn’t limited to the media, professional film crews or photographers. Attendees, exhibitors, pilots and aviation enthusiasts all took part in sharing the social love. And motion kept the feed alive – live and time-lapsed video, virtual tours, flying displays, show recaps, product announcements and video congratulations. Screen Shot 2016-07-14 at 3.32.46 PM Setting the Stage

Kudos to the Farnborough International Airshow for leading the way in social sharing. Making connecting easy by prominently including social-sharing buttons on the show’s website (upper left corner – no missing that). Creating hashtag #FIA16 to pull the conversation together. Staying active – retweeting, liking, following – before, during and after the show.

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Posts with Personality

This was not your typical tradeshow fodder with posts merely inviting you to visit a booth. Posts popped with personality and humor. Even armchair followers around the world could get a taste of daily happenings, be inspired by the innovation on display – and stay entertained.

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Farnborough bills itself as the world’s greatest airshow. And this year it truly put that leadership on display. Showing rather than telling. Upcoming aviation conventions can – and no doubt will – learn from this real-time case study in social-sharing excellence.

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This column ran in the July 21 issue of BlueSky Business Aviation News.