Super Bowl week means one of the best days of the year at the agency. We grab a snack and share the experience of the ads for the big game.
Still socially distant, we enjoyed a great mix of fresh and favorite companies. They mostly hit the right notes of funny and touching, without completely ignoring the unique circumstances we find ourselves in.
Let’s take a look at a few of our favorites.
Then, Amazon’s Michael B. Jordan as Alexa answered our question: What’s the funniest ad this year?
Toyota moved us, highlighting Paralympian Jessica Long reaching her goals. Ashley Cook’s response: “We need a warning before the ads where we’re going to cry. My goodness!”
Some of the ads drew more questions than laughs: Can you really win a seat on a spaceship, Shift4Shop? Who doesn’t love Dolly Parton, Squarespace? And was buying a Super Bowl spot now a good idea, Robinhood?
Finally, because we love creativity in all media, Miller Lite’s counter-programmed print ad intrigued us. Normally, we stress simple over complicated to clients, but the beer campaign’s absurd 833-character URL is sure to get people talking and typing.