Super Bowl week means one of the best days of the year at the agency. We grab a snack and share the experience of the ads for the big game.

Still socially distant, we enjoyed a great mix of fresh and favorite companies. They mostly hit the right notes of funny and touching, without completely ignoring the unique circumstances we find ourselves in.

Let’s take a look at a few of our favorites.

Newbie Uber Eats delivered nostalgic laughs for Wayne’s World, while Bud Light Seltzer dropped hilarious lemons on the past year.

Then, Amazon’s Michael B. Jordan as Alexa answered our question: What’s the funniest ad this year?

Toyota moved us, highlighting Paralympian Jessica Long reaching her goals. Ashley Cook’s response: “We need a warning before the ads where we’re going to cry. My goodness!”

Chipotle entered the Super Bowl space to encourage us to change the world, while Ford rallied us to get to the finish line of the pandemic.

Some of the ads drew more questions than laughs: Can you really win a seat on a spaceship, Shift4Shop? Who doesn’t love Dolly Parton, Squarespace? And was buying a Super Bowl spot now a good idea, Robinhood?

Finally, because we love creativity in all media, Miller Lite’s counter-programmed print ad intrigued us. Normally, we stress simple over complicated to clients, but the beer campaign’s absurd 833-character URL is sure to get people talking and typing.

Tweet us your favorite Super Bowl LV commercials or drop a comment on our Facebook or Instagram posts.