What’s the best season for a vacation? All of them, but fall is especially fabulous and a wonderful time of year to get away. Busy summer travel has passed us, leaving more available seats on aircraft. School is back in session and prices have stabilized, making it the perfect climate for exploration and a colorful ad campaign.
Fall Into Fun Campaign Creative
Our campaign plays up the many travel options available, vibrant city escapes and nature-infused, color-exploding fall fun. Our strategy drives travelers directly to a landing page where they can connect with the airline to book a flight. Lifestyle photography combined with playful headlines celebrate the joys of travel, and help people imagine themselves in all kinds of stimulating scenarios.
Enticing Destinations and Easy Booking Provide Results
Overall, the digital ads and billboards were seen over a million times and drove almost 4,000 visits to the landing page resulting in 942 external link clicks to plan a trip or book a flight. We highlighted 12 destination ideas, strategically chosen based on affordability and their autumn allure. We provided a route map reminding travelers of the 14 non-stop flights and 6 airlines that serve the region. The campaign resonated with travelers and generated impressive results, reminding us to savor the moments and go places.