WICHITA, Kansas – The Web Marketing Association has named Eisenhower AIR Best Travel Online Newsletter in its 2017 Internet Advertising Competition (IAC) Awards. Greteman Group produces the award-winning publication for Wichita Eisenhower National Airport (ICT), the largest and busiest airport in Kansas.
Eisenhower AIR marks a departure for the airport’s external communications. Greteman Group worked with the airport’s marketing team to change the former enews’ name, format, look and, most importantly, the vibe.
“AIR alludes to the adventure of travel, and ICT is the catalyst that makes those adventures possible,” says Sonia Greteman, agency creative director and president. “It connects ICT in a subliminal way with something positive and exciting. The stories make the readers want to travel.
The team crowdsources stories by running contests, reaching out through digital channels or hitting the phones. It provides updates about new connections, amenities and travel tips. To reach new audiences, it works social-media channels and runs Facebook and Google banner ads. eBlasts let current enews subscribers know about the upcoming travel hot spots. Social-sharing icons encourage readers to spread articles and help make the airport even more vital, continuing to build its tribe.
People spend twice as long with AIR than any other section on flywichita.com.
Readers have come from 49 of the 50 states. “Features showcase the air service at ICT and frequently highlight well-known travelers with a wide social network, which capitalizes on engagement and boosts AIR’s profile,” says Valerie Wise, Air Service & Business Development Manager for the Wichita Airport Authority.
Keeping AIR mobile-friendly has also been a priority. More than 88 percent of its readers enjoy AIR on their mobile devices, easily navigating through the varied articles with vibrant photos, playful illustrations and engaging copy. A dynamic masthead keeps each issue fresh and teases season-appropriate content.