Renewal, rebirth and a beautiful shining bird, rising from its predecessor’s ashes. That’s the symbolism behind Dallas Airmotive’s new brand. It supports the daily mission: repair and overhaul turbine engines so they fly again. And it confirms the company’s ongoing transformation into a global leader in turbine engine repair technology and rapid AOG response.
Getting it Right
The newly designed logo shows a turbine transforming into the head of a phoenix, signifying an engine’s renewal and embodying Dallas Airmotive’s expert services. A new tagline, “Right from the start. There when you need us.” emphasizes that from day one in 1932 right up to the present they’ve been getting it right. Engines change but Dallas Airmotive still delivers them on time and done right.
The company spread the wings of its new brand at NBAA 2013. A new website, photography, messaging and collateral materials all incorporated the new brand. That helped Dallas Airmotive attract news coverage during the highly competitive show.
The company supports corporate, commercial, government, military and helicopter operators – ensuring that their aircraft are ready to take flight anytime, anywhere. Whether through scheduled maintenance or AOG, Dallas Airmotive takes care of customers all around the world. But now they’re reaching out to them with a bold new brand and message.