After almost 26 years as a woman-owned business. Greteman Group now has the certification to prove it. Why the delay?
“Just call us paperwork averse,” says Sonia Greteman, founder, owner and creative director of the Wichita-based marketing agency. “We went through the certification process as another way to support our clients and a means to promote women as entrepreneurs.”
The agency’s client roster includes both privately and publicly held corporations. This third-party certification comes from the National Women Business Owners Corporation. It helps satisfy vendor-diversity quotas designed to lessen the gender gap in business ownership. The most recent census data identifies only 30 percent of U.S. businesses as women owned. “Look for that percentage to increase,” says Greteman.