What started 16 years ago as an internal training session has morphed into a business and commercial aviation industry must-attend event, the Bombardier Safety Standdown. More than 500 professionals come together for dedicated knowledge-based training. Bombardier’s global focus has expanded the event beyond the States to Latin America, Europe and Asia. Social media has proven to be a key driver and means to keep connected throughout the year – and the world. The stated goals: “Learn. Apply. Share.” The Standdown’s blog lets attendees share how they’ve implemented new safety training. An attendee survey led to the use of Facebook, Twitter and LinkedIn to expand interactions with both past and prospective Standdowners. A plus for safety. And Bombardier’s industry leadership.