Companies of all sizes and industries struggle to determine which social channels are best for their business. Company goals, overall content marketing strategies and available tactics play their respective roles in how you use social media, but your target audience determines which channels should be in your wheelhouse.

Greteman Group serves business aviation clients across the spectrum – B2B, B2C and not-for-profit. We’ve found that these (and the audiences using them) are the best place to start for business aviation companies.

Read the column in this week’s BlueSky Business Aviation News: