If you work in advertising or if you’re simply interested in big idea messaging, add Art & Copy to your Netflix queue right now. This compelling documentary from filmmaker Doug Pray features a host of interviews with some of the biggest names of the last few decades. My personal favorites: the work of Mary Wells on behalf of Braniff Airlines; the infamous launch of Apple Computer’s 1984 Super Bowl commercial introducing Macintosh; “Just Do It,” the Think Small Volkswagon campaign; Hal Riney’s Morning in America videos for Ronald Reagan; I want my MTV; and the exuberant creative of the brightly colored iPod campaign. The most amusing creative personality in the film was George Lois, although some argue he takes credit for work that isn’t his.
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