PDSMED came to us for a complete rebrand. This Kansas-based firm supports physicians’ offices nationwide and has for more than 40 years. Its customizable medical practice management and electronic health records software deliver superior, intuitive solutions for virtually every type of medical office. We holistically reviewed its entire suite of services with the goal of bringing consistency and a family feel to all its offerings: PDS MDSuite, PDS Cortex and PDS SAAS.
If you’re selling customized, smart solutions to the medical industry, you better have a customized, smart brand.GREG NEWCOMER
A discovery workshop jumpstarted our efforts. Internal and external questionnaires, a competitive analysis and brand audit provided fuel for workshop discussions. Creative exercises such as word- and visual-mapping and the joint development of target personas helped us drill into insights for the company and its myriad products. Bottom line, PDSMED makes it easy for medical practices to capture more profit.
The new brand efficiently and effectively communicates the company’s core competencies and how PDSMED helps doctors spend less time managing records and business practices and more time providing quality patient care. The rebranding includes a new name, identity and masterbrand platform with subbrands, brand voice, visual style and marketing materials. It brings the family of products into alignment with a cohesive visual vocabulary appropriate for both the medical and tech industries. Smart services need equally savvy branding and marketing. We provided this while keeping the brand approach simple, intuitive and easy to navigate – similar to the PDSMED systems themselves. The strategic new brand plays out across multiple marketing channels: website, sales materials, stationary package, specialty products, tradeshow booth and social media.