Greteman Group recognizes and rewards talent and hard work. The Wichita-based marketing communications agency announced promotions today for team members Rachel Groene and Landon Barton. Groene transitions from brand manager to brand director and Barton moves from graphic designer to art director.
“We decided long ago that Rachel must have wings on her designer heels,” says Sonia Greteman, agency president and creative director. “Whatever challenges she may encounter, she sails above them. Clients love working with Rachel because they know she’s on top of things.”
Whether coordinating a video shoot for FlightSafety, handling myriad details for Colt International’s NBAA press conference or managing media placement for the Lindbergh Foundation’s Aviation Green initiative, Groene handles all with finesse and passion. She serves as account lead for the Kansas State Fair, plans aviation clients’ annual media buys and is an integral part of the agency’s business development team.
Groene is active in a number of professional and community organizations. Most recently, she was appointed to the Kansas Council for Economic Education board of directors. Groene studied marketing at Wichita State University, which she attended as a Clay Barton Business Scholar.
As art director, Barton assumes a greater leadership role in creative concepting and development and in mentoring up-and-coming talent. He supports Greteman Group’s primary client base – aviation manufacturing, aftermarket services and flight support – as well as clients in high-tech, healthcare and travel/tourism. He works on everything from company logos and branding campaigns to motion graphics and video.
In addition to being highly visible in the professional community as a member and officer of the American Institute of Graphic Artists, Barton closely follows developments in the creative industry. He studied design at Wichita State University where he quickly distinguished himself as a conceptual thinker able to visually translate ideas.
“Landon brings fresh thinking and clarity to every design challenge,” says Greteman. “He works ideas to make them better and better. His unrelenting desire to break down complexity leads to simple, clean design. The hardest thing there is to achieve.”