The industry’s efforts to wean itself from hydrocarbons have been accelerating. Everyone was talking about sustainability and new energy solutions at the 2019 National Business Aviation Association’s Business Aviation Convention & Exhibition (NBAA-BACE). And our support helped ensure World Fuel Services was a leader in the discussions.
World Fuel recognized it needed outside support to ensure its considerable news received maximum coverage at NBAA-BACE. A month before the show, we got the call and immediately began working with its team in crafting a total of six press releases. We pitched the embargoed releases to accommodate editors and reporters tight timelines.
Our support extended to presentation talking points for a luncheon on sustainable aviation fuel (SAF) and coordination of an in-booth press conference. During and after NBAA-BACE, World Fuel received 24 media mentions in relevant industry publications with an estimated reach of nearly 430,000 people.