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Greteman Group Creative Marketing Agency Greteman Group Creative Marketing Agency

Being Part of the Conversation

The industry’s efforts to wean itself from hydrocarbons have been accelerating. Everyone was talking about sustainability and new energy solutions at the 2019 National Business Aviation Association’s Business Aviation Convention & Exhibition (NBAA-BACE). And our support helped ensure World Fuel Services was a leader in the discussions.

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Knowing When to Call In Outside Help

World Fuel recognized it needed outside support to ensure its considerable news received maximum coverage at NBAA-BACE. A month before the show, we got the call and immediately began working with its team in crafting a total of six press releases. We pitched the embargoed releases to accommodate editors and reporters tight timelines.

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Acting as an Agile Member of the Team

Our support extended to presentation talking points for a luncheon on sustainable aviation fuel (SAF) and coordination of an in-booth press conference. During and after NBAA-BACE, World Fuel received 24 media mentions in relevant industry publications with an estimated reach of nearly 430,000 people.