Greteman Group Creative Marketing Agency Greteman Group Creative Marketing Agency

Media Relations Training and Support

Aviation Partners and iJet Technologies – two trusted, Seattle-based firms – launched a benchmark-raising joint venture called APiJET. We worked with these industry leaders on brand development, media relations training, messaging and service rollout. A media day attended by a select group of aviation editors and reporters kicked off our media outreach. A briefing and demo were followed by a field trip to meet with Aviation Partners legendary founder and CEO Joe Clark at Boeing Field. The day also included an important announcement: the first airline, Icelandair, to have APiJET’s technology fully deployed across its entire multi-aircraft fleet.

Our service’s value proposition is all about using smart data to create smart aircraft. We’ve found that working with Greteman Group can be smart, too, helping attract the attention of the right people and publications.

TOM GIBBONS
APiJET
CCO
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Smart Aircraft for Smart Operations

APiJET’s data service turns an airliner into a Smart Aircraft™ – even a 20-year-old Boeing 757. Airlines tap into the aircraft’s timely, logic-driven insights collected by APiJET’s service that help predict and prevent outcomes. The client attended two large international shows just a month after its media launch. First, the Airline & Aerospace MRO and Flight Ops IT Conference in Amsterdam, and then the International Air Transport Association (IATA) Aviation Data Symposium in Berlin. APiJET’s live demo at IATA created buzz at the show while live-tweeting provided a one-stop image and information resource for news organizations on social media. Ongoing outreach to media and constant word-of-mouth marketing at industry shows have put APiJET’s leadership team in the spotlight through working with NASA to talking about artificial intelligence in aviation at the Global Connected Aircraft Summit.