Clients and friends of Greteman Group may not be getting much work done today. Chances are they’re playing instead.
Holiday mailers from the Wichita-based marketing communications agency ought to be hitting about now. Mailboxes will sport an enticing three-dimensional mailer that contains everything needed to create a flying machine – wings, stabilizers, fuselages, propellers, engines. Recipients can create a modest bird or something magical. Aviation inspires the graphical elements – flight charts, runway directional signage, even 1960s-era Pucci-designed stewardess uniforms.
While only clients and friends of the agency receive the mailer, anyone can view and rank the creations. The agency’s encouraging people to post their inventions on a dedicated webpage: www.gretemangroup.com/Holiday12
The 23-year-old agency gave big-ticket gifts to its clients the first years it was in business. It didn’t take long for Sonia Greteman, agency president and creative director, to decide there was a better way.
“This will be our 20th year of sending out creative well wishes backed by charitable giving,” says Greteman. “Clients love both the symbolic gift and the one we make to a deserving nonprofit. Our team has great fun with this every year. We can’t wait to see all the fantastical birds and flying machines people come up with – and who gets the most votes.”
This year’s Gift of Lift campaign benefits the Lindbergh Foundation’s Aviation Green initiative. By raising awareness of past earth-friendly technological advances, the agency hopes to inspire even more. Lindbergh Foundation Chairman John Petersen says, “Greteman Group’s generous support advances our efforts tremendously. Everyone wins – most of all, our planet.”
About Aviation Green Charles and Anne Morrow Lindbergh devoted their lives to promoting a healthy balance between technology and the environment. Today, the Lindbergh Foundation and its Aviation Green alliance advance innovations that ease aviation’s environmental footprint. A growing number of leading individuals, companies and organizations are working together for the future of aviation – and our world.