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Emily Sylvester has joined Wichita-based marketing agency Greteman Group as a brand manager. She will serve B2B and B2C clients in industries representing aviation, government, education and tourism. She brings a strong background in both new and traditional media.

“We welcome Emily’s industry savvy and proven skills,” says Sonia Greteman, agency president and creative director. “Her dedication to excellence makes her a perfect fit for Greteman Group. This industry’s always been about finding the best, smartest solutions – but never more so than today.”

One of Sylvester’s clients is her previous employer. She most recently served as marketing and campus activities coordinator for Wichita Area Technical College (WATC), a leading source for cutting-edge aviation and manufacturing training. She was an integral part of the WATC marketing team; responsible for the development and execution of the college’s advertising, online marketing, web presence and social media. She also facilitated all internal and external campus use, primarily in the state-of-the-art venue spaces at WATC’s National Center for Aviation Training (NCAT). This preferred event location serves a variety of businesses and organizations, such as Airbus, Bombardier, Cessna, City of Wichita, Kansas Chamber of Commerce and Spirit AeroSystems. Previously, she worked in Boston for Fragomen, Del Rey, Bernsen & Loewy as an assistant paralegal.

Sylvester’s last day at WATC included a launch meeting of the National Aviation Consortium, funded by a $15 million U.S. Department of Labor grant that’s part of a nationwide job-training initiative. WATC was appointed NAC lead. Representatives from the consortium’s four other community colleges also attended: Ivy Tech Community College (Ft. Wayne, Ind.), Guilford Technical Community College (Jamestown, N.C.), Tulsa Community College (Tulsa, Okla.) and Edmonds Community College (Lynnwood, Wash.). Each will work with employers and partners in their respective states. In Wichita, those include Bombardier Learjet, Cessna, Hawker Beechcraft, Spirit AeroSystems, Kansas Board of Regents, Workforce Alliance of South Central Kansas, and the Kansas Department of Commerce’s KANSAS WORKS. The day following the kick off, Sylvester was at Greteman Group, stepping into a new role, but retaining ties to her past one.

“The NAC’s efforts to standardize aviation credentials will make such a difference to students, employers and our community,” says Sylvester. “I’m glad to still be part of the initiative, now supporting NAC through Greteman Group’s education and outreach efforts.”

Sylvester earned a bachelor’s degree in fine arts from Gordon College, in Wenham, Mass. She has guest lectured for the Wichita Independent Business Association (WIBA) Educational Seminar Series on social media marketing, Facebook Pages and Groups, branding and image. She also participates in the annual Quivira Council Boy Scout Merit Badge College and has volunteered her artistic talent by painting live at a number of local faith-based events.