Fractional Aircraft Ownership Branding for Executive AirShare
Executive AirShare’s strengths in the fractional aircraft market are plentiful. A model based on operational centers that nimbly accommodates customers’ needs. A unique day-based business model that allows shareowners to maximize their investment. But those advantages couldn’t shine through with an outdated brand. It was time for a change.
In 2015, Executive AirShare looked for an aviation-focused agency to make drastic changes to the marketing. An agency that knew aircraft, how to speak to the high net-worth target market and the pilot population. Industry experts who regularly attended NBAA-BACE and have established relationships with influential publications to increase the brand’s reach and exposure. Executive AirShare’s marketing needed a team to share its grassroots, heartland story in a way that resonated with the target market.
Greteman Group brings marketing savvy and a reputation for aviation expertise that’s well-earned.JILL PLUMB
director of marketing and corporate communications
Leveraging Our Fractional, Jet Card and Charter Experience
After a communications audit with Executive AirShare’s management and marketing team, we worked to identify and craft compelling messaging. We discovered what customers especially love about the company – its flexibility and service. We knew the entrepreneurial story of an upstart company taking on the industry big boys resonated with a base of clients who value business, but love family.
High-net-worth individuals spend an average of 20 hours researching online before picking up the phone.