BlueSky Business Aviation News; Websites. A Look Back
07.17.13 · Greteman Group
July 17, 2013
BlueSky Business Aviation News
|BlueSky Business Aviation News|
Our first site, for our own agency, was a small, beautiful thing. If you saw it today you’d wonder what that was in the corner of your gigantic monitor, the likes of which we did not have in the mid ’90s, and which would have probably terrified us.
An Evolution of Design But for what it was, our website had style. Other sites were made horrible by adding visitor counters that looked like odometers, animated GIFs of mailboxes opening and closing and blinking text. Our site had twinkling stars and an astrological theme. It was our baby, so it had to look good. Today, the sites we build, including our own, look good in every browser and every device.
Putting the User First We do these things because we expect more from our websites. We want them to do more than lie there and look cute. Our baby has grown up, and with that comes more responsibility. Just like the mother of a child actor or beauty pageant contestant, we expect our website to get a job and make some money. The same holds for sites developed for our clients – aircraft manufacturers, flight support and aftermarket services. They’ve got to be conversion-based, modern marketing marvels. And everything from direct mail to advertising better point your customers to your site. So here’s to two decades of increasingly complex websites, future interactive challenges and not-yet-dreamed solutions.