Just when you think you have one social channel mastered, another pops up in your newsfeed. Don’t worry. We’re not telling you to jump the Facebook ship and join TikTok – yet. Instead, we want you to take a step back from what’s next to maximize what you already have.

Today’s example? One of the best platforms for the business aviation and travel industries: Instagram.

While it doesn’t have the level of reach Facebook does — although 1 billion active users monthly is no small audience — its engagement is off the charts. Give your profile a quick review against this engagement-enhancing checklist and kick off your aviation Instagram strategy.

Go Smaller to Get Bigger

Instagram is a mobile-optimized social channel. Sizes are smaller, which means clarity is key when it comes to your profile.

  • Use your logo as your profile picture. Ensure it fits centered within Instagram’s 180×180 circular frame, is clear and easy to recognize.
  • Provide a concise, engaging description of who you are and what you do in the space-limited bio – only 150 characters.
  • There’s only one place to add a link to your website, and that’s in the bio. Consider using a link-sharing application, such as linktr.ee.

Tell Stories

Unlike the feed, Instagram Stories provide an expanded visual space for 10-second messages using a variety of creative tactics, such as photography, video and Boomerangs. We talk more about Stories here.

  • Use Stories to highlight genuine brand personality, give a sense of spontaneity or showcase your services through case studies.
  • Stories only last 24 hours, so if it’s a good one, make sure to add it to your Instagram profile Highlights.

Take a look at Greteman Group’s Story Highlights for an example.

aviation instagram strategy top nine

Instagram Quality Content

Are you posting consistently, but not seeing the engagement your content should deliver? Check the quality of your visuals.

  • Posts should enhance your brand and engage your audience. Not add to the clutter of their feeds.
  • Stop posting horizontal photos and videos in a square frame – and go easy on the filters.
  • Captions under 125 characters guarantee your message is seen, but posts with up to 1,000 characters see more engagement.

Oh, and while emojis are engaging on this platform, don’t go overboard. Exclamation points? Still off the table.

hubspot hashtag usage study for aviation instagram strategy
Source: Hubspot 2020 Instagram Engagement Report

#Hashtag It

Hashtags are key functions of engagement and categorization on Instagram, used specifically in the social channel’s Explore functionality. Users can even follow specific hashtags to have content delivered to their feeds.

  • Research which hashtags make the most sense for your business, and then dig in to see which ones actually attract your target audience.
  • Consider the number of hashtags you use. Instagram allows up to 30, but engagement dwindles when you add more than six.

Instagram is one of the best top-of-the-funnel social channels for businesses, especially when your profile is set up for peak engagement. Get started.