Branding • Content • Marketing Strategy • Website
As a leading FAA-designated Unmanned Aircraft System Test Site, Northern Plains UAS Test Site (NPUASTS) plays a vital role in advancing unmanned aerial systems. However, their website no longer reflected their industry leadership or provided an intuitive user experience. To remain competitive with other test sites and to effectively promote their services, they needed a modern, user-friendly digital presence.
We conducted an in-depth UX study to develop an optimized site map, ensuring seamless navigation and improved functionality. The redesign focused on creating a cohesive brand presence through refreshed content, strategic imagery, and an intuitive structure. In addition to the new website, we developed a comprehensive brand guidelines document outlining logo usage, color palette, typography, and iconography. To support consistent communication, we created Canva templates for social media and PowerPoint templates for presentations. We also designed a custom trade show booth to ensure a strong, unified presence in both digital and physical spaces. The result was a brand and digital experience that fully aligns with NPUASTS’s reputation for innovation and leadership in the UAS industry.