FlightSafety

Building a Better Website Collaboratively


For FlightSafety’s reimagined website, we worked with stakeholders around the globe. By translating all the collected recommendations into a working prototype in our custom CMS (content management system), both Greteman Group and FlightSafety could navigate the wireframe as if the site were already developed. You could see how it functioned on desktop, tablet and smartphone – and on different device platforms, such as Apple and Android. We could assess the user experience early on and throughout the prototyping process – not just prior to launch. Basecamp served as our collaborative project management tool, enabling agency and client input throughout the process on everything from information hierarchy to the site’s micro-interactions.

Appealing to Professionals On the Go

Responsive design means the site works beautifully across multiple platforms, especially important for FlightSafety’s highly mobile audience – pilots in training. A simplified menu structure and navigation make pathways clear. A clean, modern look feels fresh. Rich content with a good information hierarchy keeps pages from looking cluttered and puts important information FlightSafety’s audience needs front and center.

FlightSafety-digital-imac
FlightSafety-digital-mobile

Dynamic, User-Friendly Sites Require Easy Updates

One example of creating a better experience for both the customer and FlightSafety’s team is the Information and Resource Center, a repository of marketing materials and other resources. We integrated brochures by pulling them directly into SmartParts. Moving forward, now all content updates can be made directly in the custom CMS, saving time and money. SEO keyword analysis and supporting tactics increase search visibility across the site and – along with a true search function – help people find what they need. Quickly.