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Greteman Group Creative Marketing Agency Greteman Group Creative Marketing Agency

Transformative tech needing an equally fearless tech marketing and creative campaign

Introducing New Technology for Inflight Connectivity

Seeing the need for aviation’s difficulty with slow and unreliable Wi-Fi options, SmartSky Networks sought to introduce high-speed air-to-ground inflight connectivity. Before its full-scale launch, we helped present an ambitious creative campaign to communicate the benefit of a proposed nationwide network.

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Driving Decisions Through User Experiences

Clean, modern imagery instantly communicates air-to-ground connectivity and how SmartSky facilitated life’s fast pace. High-speed data transfer, real-time videochatting and collaborations from the air to the ground all staked a connection to its beam technology. Messaging focused on the enhanced experiences of passengers, pilots and operations.

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Helping Media Tell the Story

The public needed further education to show key advantages such as low latency benefited users. Short explainer videos and simple infographics turned complex concepts into “now-I-get-it” moments. In facilitating the first media demo of the network, we brought key reporters on board and let them show readers and followers how well it performed. The result: enhanced coverage that built a buzz of anticipation.

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Working with smart clients leading a revolutionary charge means there are no boring days.

ASHLEY BOWEN COOK
Greteman Group
president
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