Piedmont Airlines Pilots

Our Role

Branding • Campaigns • Video • Social

Challenge

Help Piedmont Airlines increase commercial airline pilot applications to fill the growing pilot shortage and stand out among other regional airlines. Refresh a successful campaign with new imagery and messaging to appeal to next group of career-focused pilots.

Solution

We established an identity and messaging to represent change in an environment of status quo and help define the competitive advantages of joining the ranks of Piedmont pilots. A new photoshoot and completely re-imagined campaign drew on imagery of Piedmont’s rich history and its ambitious move forward. A diverse group of achievers showed how Piedmont was the place for pilots to land and reach their goals.

Spirit Aerosystems

Our Role

Design • Collateral • Digital • Recruitment Cards

Challenge

Filling the workforce for one of Kansas’ largest employers, aircraft manufacturer Spirit AeroSystems. We needed to inspire the next generation to dream big and make it fly. The job they were waiting for was available in the Air Capital of Wichita.

Solution

Engaging graphics and copy reached candidates at hiring events, online and through printed collateral. Clever cards challenged these big brains to give their careers a lift. “Put Your Brains in Our Planes” became an engaging shorthand to encourage smart, eager candidates to join aviation.

Quality of Life for Clay Lacy Aviation Pilots

Our Role

Landing Page • Video • Digital and Social Ads

Challenge

Showing private aviation pilots that Clay Lacy Aviation is a Legendary Place to Land. Illustrating all the ways that the company has supported its crews over more than 50 years of flying. The work culture provides more benefits than just a paycheck.

Solution

A landing page and short video highlighted how flying for Clay Lacy was a great way to always improve and achieve career goals. It wasn’t just flying the same old routes or aircraft. Elite clientele, excellent benefits and leadership support makes it easy to shine.

Filling the Fleet for Executive Airshare

Our Role

Hiring Events • Paid Search • Digital Ads • Collateral

Challenge

An upstart Midwest fractional provider, Executive Airshare needed pilots for its Embraer Phenom fleet, in an incredibly competitive environment. As the company promised clients more of its day, it also could entice pilots with a better way to spend theirs.

Solution

We spoke directly to pilots looking to make the jump to private aviation and into advanced Phenom aircraft. We appealed to those seeking more challenges, as well as corporate stability, who didn’t need to move from Kansas City or Dallas-Fort Worth to move up in their careers.

FlightSafety Trains the Future

Our Role

Campaigns • Hiring Events • Paid Search

Challenge

In the competitive aviation industry, attracting top-tier talent is crucial. FlightSafety International sought to boost attendance at hiring events across various Learning Center locations, aiming to recruit skilled pilots and aviation professionals to maintain their high standards of training excellence.

Solution

We crafted a targeted digital media campaign to connect with pilots in specific U.S. regions corresponding to the hiring event locations. The strategy encompassed a blend of industry publications, programmatic geo-targeted ads and paid social media channels. Clear and concise messaging directed interested individuals to an RSVP page, facilitating event attendance and inquiries for those unable to participate in person.

Building up Kansas Through AGC Construction Careers

Our Role

Brand Standards • Social Media • Digital Ads • Video • Copywriting • Media Planning • Collateral

Challenge

There are many options for young adults looking to find a lasting career offering continuous opportunities to grow and advance. The state of Kansas needs more qualified men and women looking to grow their career in the construction field. Economic development depends on it.

Solution

We built a digital-first campaign using real voices from the field. Testimonial-driven video ads featured young professionals sharing why they chose construction—and why others should, too. All ad traffic was taken to the Build Up Kansas website where users could learn more about the vast opportunities and training available. Ads ran across Instagram, TikTok, Snapchat, and YouTube, meeting our audience where they scroll. The message was clear: construction isn’t just a job—it’s a future.