Pro Bono Advertising Does Good and Feels Good

Providing pro bono advertising support is something we’ve done since day one. You can imagine all the requests we get. And our chief operating group (COG) gives them careful consideration, resulting in annual giving that routinely exceeds $100,000 in funds and in-kind services. Advancing causes and organizations we believe in feeds our soul. And makes a real difference. Talk to us about your cause-related marketing. We’re all about making our community, and our world, a better place.

interactive-digital-campaign-greteman-group

Free, Online Plane-Painting Game

Design your own cool, silly or serious flying machine at air-flair.com. Festoon your fuselage, wings, engine and tail. Choose a background. The multitude of colors, patterns and textures can create almost a quarter-million possible combinations (248,832 to be exact). Once decked out, share on social media. AirFlair also included a donation for WSU Tech’s STEM aviation initiatives. Together we fly higher.

free-to-bee-illustration
Free-To-Bee-Microsite_Development

Wing Your Way Over to Free to Bee

Our Free to Bee microsite invites you to click, connect, explore and play. Plant virtual gardens. Learn quirky facts. (Did you know honey bees never sleep?) The site communicates bees’ vital role in pollination. Whimsical graphics and playful animation make learning fun. We encourage you to visit Botanica, the Wichita Gardens, the recipient of our 2016 holiday giving. Its 18 acres of wildflower meadows, canopied woodlands, formal gardens and water features offer sanctuary for pollinators and humans alike.

wichita-art-musuem-art-book-fair-poster
White Quote

A new logo, identity and promotional material captured the spirit of the not-to-be-missed Friends of WAM Art & Book Fair – lively, fun and full of creative inspiration.

PATRICIA MCDONNELL
Wichita Art Museum
director
TACC-Hardcover-book-mockup-4
rolling-pin-3
early-days-spread-3

New Cookbook Celebrates Nation’s Oldest Cooking Club

We helped author and philanthropist Sondra Langel bring the delicious story of the 127-year-old Thursday Afternoon Cooking Club to vibrant life. This combination cookbook and historic telling of America’s oldest cooking club published in time for 2018 holiday giving. An ecommerce microsite, video, social channels, book signing events, TV appearances and press coverage all helped drive robust sales. The book serves as a storytelling vehicle, conveying a rich mix of generations.

wichita-artist-book
wichita-artist-book-spread

An Inside View to Both Place and Artistic Process

When Sondra Langel told us about her dream project – a book that celebrates our creative community – we jumped onboard. Sondra an an advisory group made up of art professionals selected 50 artists from Wichita’s boundless pool. Larry Schwarm photographed the artists in their studios. Marc Bosworth (a fine artist featured in the book) and Sonia labored over every page. Virginia Woolf famously wrote about a room of one’s own. The space to think and create. There is something special about looking at these individuals in their workrooms. Where they paint, sculpt and photograph. Collect, construct and deconstruct. Where they invent. An overwhelmingly joyous spirit animates this book. Pick it up and let it take hold.

plane-on-the-brain-responsive-digital-game
pro-bono-gift-of-lift
pro-bono-plane-on-the-brain-trivia-cards
pro-bono-coaster-gift

Test Your Love (and Knowledge) of Flight

We designed our Plane On the Brain aviation trivia game for flight enthusiasts to play again and again. For the 2013 holidays, our clients received a custom deck of aviation trivia cards that tied into the free online game. Social sharing spread the joy – and potentially some genial one-upmanship. Aviation publications seized on the game and helped spread it around the world. Our holiday giving went to the Kansas Aviation Museum, which promotes the living heritage of flight.

pro-bono-masquerade-invite-wichita-opera
pro-bono-masquerade-invite-detail-wichita-opera

Fun and Fantasy Cloaks Masquerade Ball in Success

A benefit for the Wichita Grand Opera let us enter a world of make-believe. Fanciful masks. Poofy dresses. Mysterious guests. We themed the 10th-annual ball, chaired by Bill and Mary Lynn Oliver, Masquerade. Prince Orlofsky from Johann Strauss II’s Die Fledermaus (The Bat) was master of ceremonies. The booklet-style invitation also served as a catalog for silent and live auctions. Turns out upping the intrigue made this a miss-it-if-you-dare event. The ball sold out. The auction? It hit a real high note.

Rainbows-Fashion-Passion-Event-Branding

Helping Children Should Always Be In Style

Rainbows United turned to us to help make its seventh-annual fashion show a must-attend event. The Runway theme speaks to Wichita’s aviation heritage and to a fashion runway. WWII-era, black-and-white imagery and sultry color pallets set a dramatic tone. A woman’s face is partially visible through the overlay of a warbird powering over a runway below. Billboards and invitations refused to be ignored. Video graphics built upon the theme, making the woman – Lola – a focal character whose backstory wove throughout the night, captivating and charming 550 guests. A sold-out show generated 27 percent more than the year before, achieving an all-time record. Lola stole the show.

come-give-it-cards

Encouraging Donors and Volunteers to Come & Give It

Our Come & Give It campaign packs an emotional appeal and strong call to action. Posters, scout cards and ads drive you to VolunteerKansas.org. Our compelling animated video inspires Kansans to roll up their sleeves and make a difference. Improving the lives of their neighbors. And their communities. The campaign breaks down the three ways to give – volunteer, microgrants, exchange – and tells you just enough to drive you to the website to take action. The state hasn’t yet reached its ambitious goal to be first in the nation for volunteerism, but Volunteer Kansas won’t rest until it does. Kansas is No. 7.

pro-bono-woofstock-poster-design-wichita

Tapping ’60s Activism and Style to Benefit Our Furry Friends

We’re pet people. When the Kansas Humane Society came to us in 1996 for fundraising support, we were all in. We named the event and created the original ’60s-themed concept – Woofstock: A Celebration of Peace, Love and Pets. Now, Woofstock ranks as the organization’s largest fundraising event, attracting 17,000 attendees and generating more than $300,000 in ticket sales, walk pledges, silent auctions and corporate sponsorships. Proceeds help care for and offer a second chance to more than 15,000 of the pets abandoned in our community each year. Groovy, man.

White Quote

Our matchbook-size condom package, distributed at bars, delivered a possibly lifesaving, safe-sex message right when it was needed.

SONIA GRETEMAN
agency president
and creative director
pro-bono-positive-directions-condom-kit-design

Education to Reduce Risk and Save Lives

These matchbooks read, “Cover Before Striking.” Instead, of matches, each book contains a condom and safe-sex tips. Our multi-pronged campaign reached HIV/AIDS, at-risk populations where we have the greatest chance of changing behavior. Working with Positive Directions, after the initial 2004 campaign launch, we developed targeted versions for Spanish speakers and the African-American community. With all the new medications that have become available and AIDS victims living longer, people need to know that this is still a dreadful disease that kills.

greteman-group-pro-bono-work-art-aid-1
greteman-group-pro-bono-work-art-aid-3
greteman-group-pro-bono-work-art-aid-2

Audacious, AIDs-Benefiting Fashion, Art and Entertainment

Planet Hair owners Tod and Linda Ernst and Graham Ross founded ArtAID in 1993 and helped raise more than a million dollars for people living with HIV/AIDS. It evolved from a small runway show drawing 150 people and generating $5,000 to a Vegas-caliber spectacular with standing-room-only crowds, silent and live art auctions and six-figure revenues. Sonia and the team were there from the start, creating the ArtAID name and developing each year’s head-turning, risk-taking theme. Who could forget Return of the Killer Beehive? The show’s 20-year-run ended in 2013 when event organizers decided it was time for a change (and to take a breather). There will never be anything quite like ArtAID.

Nuts-For-Nature-Pro-Bono-Gift
Nuts-For-Nature-Pro-Bono-Gift-Detail

Next-Gen Encouragement to Go Nuts for Nature

Being outside connects us to the Earth. And to ourselves. Too many kids today spend their days online, not in the woods. Our Nuts for Nature 2007 holiday campaign provided proceeds to the local chapter of Roots & Shoots, an international project of the Jane Goodall Institute. We created packaging containing a nature-inspired board book, bird seed and trail mix. In addition to gifting this to our clients, Nuts for Nature could be purchased at the Exploration Place, Wichita’s children’s science museum. The book’s best tip – build a backyard habitat – had an interactive component. A microsite let kids playfully place critters and plants in water, sky, land or underground environments. The next step: getting them outside.