Pro Bono | Greteman Group | Marketing Communications

Pro Bono Does Good and Feels Good

Providing pro bono support is something we’ve done since day one. You can imagine all the requests we get. And our chief operating group (COG) gives them careful consideration, resulting in annual giving that routinely exceeds $100,000 in funds and in-kind services. Advancing causes and organizations we believe in feeds our soul. And makes a real difference. Talk to us about your cause-related marketing. We’re all about making our community, and our world, a better place.


Free, Online Plane-Painting Game

Design your own cool, silly or serious flying machine. Festoon your fuselage, wings, engine and tail. Choose a background. The multitude of colors, patterns and textures can create almost a quarter-million possible combinations (248,832 to be exact). Once decked out, share on social media. The randomly selected winner snags a customized 3-D aircraft model with the winning paint scheme. AirFlair also includes a donation for WSU Tech’s STEM aviation initiatives. Together we fly higher.


Wing Your Way Over to Free to Bee

Nature inspires us. Our Free to Bee microsite invites one and all to click, connect, explore and play. Plant virtual gardens for bees. Scroll over objects and watch quirky facts pop up. (Did you know honey bees never sleep?) The site communicates bees’ vital role in pollinating flowers, fruit trees and crops. (Bees play a part in almost every bite of food we eat.) Whimsical graphics and playful animation serve to make the time on the site fly and learning fun. Keep the conversation going with #FreeToBee. We also encourage you to visit Botanica, the Wichita Gardens, the recipient of our 2016 holiday giving. Its 18 acres of wildflower meadows, canopied woodlands, formal gardens and water features offer sanctuary for pollinators and humans alike.

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A new logo, identity and promotional material captured the spirit of the not-to-be-missed Friends of WAM Art & Book Fair – lively, fun and full of creative inspiration.

Wichita Art Museum

New Cookbook Celebrates Nation’s Oldest Cooking Club

We helped author and philanthropist Sondra Langel bring the delicious story of the 127-year-old Thursday Afternoon Cooking Club to vibrant life. This 236-page combination cookbook and historic telling of America’s oldest cooking club published in time for 2018 holiday giving. An ecommerce microsite, sharable video, social channels, (Facebook, Instagram and Twitter), book signing events, TV appearances and press coverage all helped drive robust sales. The book serves as a storytelling vehicle, conveying a rich mix of generations. The book and its promo efforts did the sisterhood proud.


An Inside View to Both Place and Artistic Process

When Sondra Langel told us about her dream project – a book that celebrates our creative community – we jumped onboard. Fast. Sondra assembled an advisory group made up of art museum directors, scholars, curators, patrons and collectors. Its task: select 50 artists from Wichita’s boundless pool. Larry Schwarm photographed these artists in their studios, capturing their distinctive personalities. Marc Bosworth (a fine artist who’s also featured in the book) and Sonia labored over every page. Virginia Woolf famously wrote about a room of one’s own. The space to think and create. There is something special about looking at these individuals so at home in their workrooms. Where they paint, sculpt and photograph. Collect, construct and deconstruct. Where they invent. Look close. Blood is probably sprinkled along with the paint chips and dust on those studio floors. Yet an overwhelmingly joyous spirit animates this book. Pick it up and let it take hold.


Test Your Love (and Knowledge) of Flight

We designed our Plane On the Brain aviation trivia game in hopes flight enthusiasts would play again and again. And that it would inspire some good-natured competition. The game’s free, fun and fast. Responsive design allows you to play it on any platform: desktop, tablet or smartphone. For the 2013 holidays, our clients received a custom deck of aviation trivia cards that tied into the online game, but the game functions independently so anyone could play. Social-media-sharing functionality spread the joy – and potentially some genial one-upmanship. Aviation publications seized on the game and helped spread the game around the world. Our holiday giving went to the Kansas Aviation Museum, which promotes the living heritage of flight.


Fun and Fantasy Cloaks Masquerade Ball in Success

A benefit for the Wichita Grand Opera let us enter a world of make-believe. Fanciful masks. Poofy dresses. Mysterious guests. We themed the 10th-annual ball, chaired by Bill and Mary Lynn Oliver, Masquerade, an evening in three acts. Prince Orlofsky from Johann Strauss II’s Die Fledermaus (The Bat) served as master of ceremonies, waltzing the guests through the night’s activities. The booklet-style invitation also served as a catalog for the silent and live auctions. Turns out that upping the intrigue helped make this a miss-it-if-you-dare event. Few did. The ball sold out. The auction? It hit a real high note.


Helping Children Should Always Be In Style

Rainbows United turned to us to help make its seventh-annual fashion show a must-attend event. We took the event in a stylized, more glamorous direction. The theme – Runway – acts as a double entendre. It speaks to Wichita’s aviation heritage and to a fashion runway. WWII-era, black-and-white imagery and sultry color pallets set a dramatic tone. A beautiful woman’s face is only partially visible through the overlay of a warbird powering over an illustrated runway below. Billboards and invitations refused to be ignored. Video graphics the night of the event continued and built upon the theme, making the woman – Lola – a focal character whose back-story wove throughout the night, captivating and charming the 550 in attendance. A sold-out show that generated 27 percent more than the year before, achieving an all-time record. Tickets sold out more than month in advance with a waiting list of people hoping to not miss out. Lola stole the show.


Encouraging Donors and Volunteers to Come & Give It

Our Come & Give It campaign packs a strong emotional appeal and call to action. Posters, scout cards, radio and ads all drive you to Our compelling animated video on the homepage (and generously shared on social media) inspires Kansans to roll up their sleeves and make a difference. Improving the lives of their neighbors. And their communities. The campaign breaks down the three ways to give – volunteer, microgrants, exchange – and tells you just enough to drive you to the website for more info. And to take action. Kansas hasn’t yet reached its ambitious goal to be first in the nation or volunteerism, but Volunteer Kansas won’t rest until it does. And we’re getting there. Kansas has moved up to No. 7.


Tapping ’60s Activism and Style to Benefit Our Furry Friends

We’re pet people. So, when the Kansas Humane Society came to us in 1996 for fundraising support, we were all in. We named the event and created the original ’60s-themed concept – Woofstock: A Celebration of Peace, Love and Pets. This joyous happening now ranks as the organization’s largest fundraising event. The event has grown over the past two decades, now attracting 17,000 attendees and generating more than $300,000 through ticket sales, walk pledges, a silent auction and corporate sponsorships. Proceeds help care for and offer a second chance to more than 15,000 of the pets abandoned in our community each year. Groovy, man.

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Our matchbook-size condom package, distributed at bars, delivered a possibly lifesaving, safe-sex message right when it was needed.

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Education to Reduce Risk and Save Lives

Imagine being a young person, several drinks down. As you leave a bar with a new friend in tow, you see a display of colorful matchbooks that read, “Cover Before Striking.” You tuck it in your pocket. Instead, of matches, it contains a condom and safe-sex tips. Our multi-pronged campaign approach: reach HIV/AIDS, at-risk populations where we have the greatest chance of changing behavior. Working with Positive Directions, after the initial 2004 campaign launch, we developed targeted versions for Spanish speakers and the African-American community, populations at higher risk. With all the new medications that have become available and AIDS victims living longer, people need to know that this is still a dreadful disease that kills.


Audacious, AIDs-Benefiting Fashion, Art and Entertainment

Planet Hair owners Tod and Linda Ernst and Graham Ross founded ArtAID in 1993 and through it, helped raise more than a million dollars for people living with HIV/AIDS. It evolved from a small runway show drawing 150 people and generating revenues of $5,000 to a Vegas-caliber spectacular with standing-room-only crowds, silent and live art auctions and six-figure revenues. Sonia and the Greteman Group team were there from the start, too, creating the ArtAID name and developing each year’s head-turning, risk-taking theme and marketing. Who could forget Return of the Killer Beehive or Divine Diva and the Big Wigs? A big shout-out to all involved. The show’s 20-year-run ended in 2013 when event organizers decided it was time for a change (and to take a breather). There will never be anything quite like ArtAID.


Next-Gen Encouragement to Go Nuts for Nature

Being outside, in the fresh air, exploring, connects us to the Earth. And to ourselves. Too many kids today spend their days online, not in the woods. Staring at screens instead of stars. Our Nuts for Nature 2007 holiday campaign provided proceeds to the local chapter of Roots & Shoots, an international project of the Jane Goodall Institute. We created packaging containing a nature-inspired board book (full of activities and inspiration), bird seed and trail mix. In addition to gifting this to our clients, Nuts for Nature could be purchased at the Exploration Place, Wichita’s great children’s science museum and the site of Roots & Shoots’ meetings. Proceeds benefitted the group. The book’s best tip – build a backyard habitat – had an interactive component. A microsite let kids playfully place critters and plants in water, sky, land or underground environments. The next step: getting them outside.

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