WICHITA, Kan. – Wichita-based marketing agency, Greteman Group, promotes Shae Blevins to content director. In this position, Blevins will guide the agency and its clients in the deployment of strategic content marketing and search engine optimization.
“Shae sees opportunity and helps clients seize it,” says Ashley Bowen Cook, vice president and brand director. “Whether she’s developing a targeted marketing strategy, recommending an email drip campaign or optimizing content for search, you can be sure it’s measurable and sound.”
Clients benefit from Blevins’ background in journalism and extensive experience in storytelling across paid, earned, shared and owned content. An advocate of a holistic content marketing approach, Blevins helps set strategy and oversees its execution across channels. She works with writers, designers and media planners on everything from ad campaigns and social media to press releases and videos. Additionally, she provides database management, analysis and reporting for such clients as Clay Lacy Aviation, King Aerospace and JetHQ.
“Writing is my passion and marketing is how I apply it,” says Blevins. “Exploring new and strategic opportunities to build awareness, generate leads and drive engagement through content for our clients will be an exciting undertaking in this new role.”
An example of Blevins’ tenacity includes EPIC Fuels’ 6,000-nautical-mile, 18-day tour with EPIC brand ambassador and world-class aerobatics pilot and racing champion Anthony Oshinuga. It hit just as the pandemic was shutting things down nationwide. Blevins managed the social media for the coast-to-coast tour. Oshinuga held small, socially distanced and masked meet-and-greets at the 44 stops. Organic and paid outreach generated 1.1 million impressions and 71,000 video views. The campaign landing page quadrupled the industry average time on site. Media coverage included TV segments on ABC and Fox News as well as articles in key aviation publications.
Blevins joined the agency four years ago as digital strategist. Prior to joining Greteman Group, Blevins served as digital manager for a leading media-services provider and in the marketing departments of Fidelity Bank, Textron Aviation and Newman University. She holds bachelor’s and master’s degrees in communication and multiple certifications including Google Analytics and Digital Media Essentials.
ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, Wichita Eisenhower National Airport, Clay Lacy Aviation, JetHQ, USAIG, King Aerospace, EPIC Fuels, Signature Flight Support, Vantis, Piedmont Airlines and Aviation Partners. It also supports causes and clients such as the Tallgrass Film Association, Mark Arts, the City of Wichita, Wichita Water Partners, AGC Kansas, GLMV Architecture and MKEC Engineering. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros.