WICHITA, Kan. – You would be hard pressed to find a communications strategy today that fails to leverage digital tactics. Wichita-based Greteman Group recently created the position of digital project manager to help with its ever-increasing digital workflow. It filled the position quickly. Payton Kolbeck joined the team on May 17.
“Payton’s resumé aligned with our needs beautifully and references raved about him,” says Sonia Greteman, agency president and creative director. “His problem-solving, people-focused vibe sealed the deal. He radiates competence backed by proven digital dexterity.”
Google Analytics certified and proficient at Google display ads and search, Kolbeck activates processes to create clear roadmaps for lean, agile project management. He will guide all of the agency’s digital projects to ensure they achieve maximum results. These include strategic websites, email marketing, SEO, PPC, HubSpot integration and lead-gen campaigns. He will serve the agency’s full roster of clients, from industry powerhouses such as FlightSafety International and Clay Lacy Aviation to organizations and causes closer to home.
“I’m passionate about achieving the highest levels of both effectiveness and efficiency,” says Kolbeck. “Let me develop a smart campaign methodology, streamline a process or eliminate budget wasters, and I’m in my happy place.”
Prior to joining Greteman Group, Kolbeck served as senior digital project manager for RSM Marketing, digital project manager for Entercom Communications and marketing coordinator for the Paradigm Alliance. He holds a multitude of certifications from Google and HubSpot. Kolbeck graduated magna cum laude from Wichita State University, earning a bachelor’s in strategic communication.
“Payton’s mad organizational skills and ability to energize teams lead to projects that have been thoroughly thought through and executed down to the smallest detail,” says Greteman. “He personifies our culture already.”
ABOUT GRETEMAN GROUP
Greteman Group has developed an international reputation as an aviation-specialty marketing agency based in Wichita, Kan. – the Air Capital. Leading aircraft manufacturers, flight support, aftermarket services, fractional ownership, insurance, in-flight Wi-Fi, regional airlines and airport analytics have entrusted their brands to Greteman Group. Clients include FlightSafety International, Wichita Eisenhower National Airport, Clay Lacy Aviation, JetHQ, USAIG, King Aerospace, EPIC Fuels, Signature Flight Support, Vantis, Piedmont Airlines and Aviation Partners. It also supports causes and clients such as the Tallgrass Film Association, Mark Arts, the City of Wichita, Wichita Water Partners, AGC Kansas, GLMV Architecture and MKEC Engineering. The firm is a founding member of the Wichita Aero Club and a longstanding member of the National Business Aviation Association (NBAA). Since its founding in 1989, this certified women-owned business enterprise (WBE) has developed a team of purpose-driven pros.