AMA Wichita communications committee writer Vanessa Whiteside recapped Greteman Group Digital Director Jordan Walker’s presentation about Google Analytics. In the recap, Eric Zoller, owner/video producer at Digital Brand, shared a key insight: “For me, it was learning that I should spend at least one hour a week looking at my website’s analytics to determine whether users might be running in circles to get to my company’s portfolio page and ‘contact us’ form.”

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