Jordan joined our team in 2015 and quickly became our resident analytics champion and digital change agent. Her passion for data analysis and new-lead generation have transformed our digital toolkit and streamlined processes for email marketing, social media and web development. Her energizer-bunny approach has helped increase our efficiency, standardize our testing and improve return on investment. For ourselves and our clients.
Marketing measurement strategies she’s spearheaded has led to SMART goals for clients’ lead gen, recruitment and sales efforts. Tracking every piece of creative, whether it’s an organic or a paid tactic, lets us follow the full marketing funnel from click to conversion. A few years ago, we provided marketing measurement for a handful of clients. Today, we offer monthly metrics reviews and optimization recommendations for most clients.
A Voice for Change
Jordan speaks regularly on the topic of data analysis and marketing measurement. You may have heard this fiery redhead at presentations for the American Marketing Association, Society of Marketing Professionals Services and Public Relations Society of America. If you did, you’ll remember it.
Her advocacy and activism extend beyond our profession and into the community. She serves on the board for the Wichita North High School Alumni Association, her alma mater. Over the last seven years, it’s raised more than $100,000 to help students participate in arts, music and sports activities. This becomes especially meaningful when you know that almost 80% of North High students are on a meal plan. Most recently, she joined the board of trustees for Young Professionals of Wichita, providing counsel during the organization’s rebranding and renaming to W. She’s an active volunteer for the Douglas Design District and often hosts promotions committee meetings in our conference room. This past year, she and other Greteman Group colleagues created an Open Streets activity to increase voter registration. In one day, they registered more than 100 people, most between the ages of 18-34.
Jordan leads by example. Engaging in civic leadership to help shape Wichita’s future. Doing what she can to attract business, retain talent and strengthen our city core. Today offers a perfect case in point. She left her car at home this morning and pedaled the eight miles to work. The city had proclaimed May 17 a Bike to Work Day. So Jordan did what she always does. She joined in with others willing to sweat for a cause.