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Spirit AeroSystems


Spirit AeroSystems – the world’s largest independent supplier of large aviation component parts and assemblies – came to us with a dual challenge: to attract and retain experienced engineers, critical-skills employees and entry-level, hourly workers.

We started by doing our homework. Researching the competitive landscape. Sifting through labor statistics nationwide. Identifying key recruitment markets. Refining target audiences. Conducting qualitative interviews (both internal and external). We looked at industry networks, recruitment sites, universities, training colleges, social media to get the message out and developed a strategic marketing message to guide all efforts. The resulting integrated campaign includes referral incentives and tools to use Spirit’s 12,000 employees as a recruitment force.

Our campaign creative – Dream Big. Make It Fly. –  uses language that’s direct and muscular. The contrail provides a dynamic shape that reinforces the design, build and fly process of which employees can be a part. Attitude-filled copy encourages engineers to “Put your brains in our planes.” A dynamic, full-of-personality website serves as the main communications portal. It positions Spirit as a fresh, future-forward company. Just what you want in an employer.