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IdeaTek


IdeaTek is on the move. Restless rebels connecting cities to fiber-optic networks all over Kansas. Providing customers with tailored, just-right services. It’s techie with a human touch. We created an identity that fully conveyed its advanced capabilities, dedication to personal service and urban pioneer spirit. The new brand shouts technologically savvy, with a tagline – Human at Our Very Fiber – that differentiates it from rigid, impersonal major carriers.

The new logo forms the nucleus. Fashioned from symbolic fiber optics to weave a network – we call it the fiber diamond. Supporting icons signify the areas IdeaTek serves: carriers, healthcare, government, education, enterprise. Hard hats, trucks and employees all proudly wear the brand. The new responsive website showcases the company’s strengths, integrity, good-guy qualities and broad range of services, while automatically scaling to perfectly fit any device, from smart phone to notebook to tablet to desktop.

In sum, IdeaTek’s new brand celebrates who the company has become. Where it’s going. And the high-tech yet very human way it plans to get there.


 
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