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Aviation legend Al Ueltschi founded what is now the premier aviation training organization back in 1951. Training more than 75,000 people a year at 40 learning centers around the world. And those people tend to be fans. Big time. They know firsthand the value (and superiority) of FlightSafety training.
When you’re the undisputed leader, how do you keep communicating that in fresh, relevant ways? Continual brand refinement is one tactic – paring down messages to simple-but-powerful statements like Safety. It’s in our name. Using new channels is another. Making training materials available via an app. Optimizing print materials for the iPad through an interactive Information and Resource Center. Deploying more video storytelling. Deepening website content. Adding digital elements to tradeshow booths. Relying on direct mail less and HTML email more.
Testimonial ads include a CEO series and verbatim customer letters We promote programs such as Proficiency Protection that help pilots between jobs and Best of the Best, which fosters a culture of instructor excellence. At the center of every engagement – a focus on Customers and helping them operate their aircraft to the highest level of safety.