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Elliott Aviation created a new subsidiary, Elliott Jets, that would leverage the company’s long experience and deep expertise with aircraft sales, acquisitions and trades. It needed the right messaging to convey its move into larger aircraft; to create a compelling Elliott Jet brand; and to produce a smart, strategic, responsive website that showcased its capabilities.
After reviewing their competitors and establishing a strategy to stand out in the crowd, we delivered a set of striking ads that matched the new subsidiary’s bold potential. Messaging makes it clear that Elliott Jets is on a steep trajectory to great heights – emphasizing both its vibrant new energy and its solid roots. The responsive CMS website works across all platforms. It incorporates a dynamic aircraft inventory search that gives prospective buyers easy access to all relevant details. Smart calls to action, an eye-catching homepage video and an interactive page for thought leadership.
Elliott Jets launched at NBAA2014 with a fully realized brand. A complete and well-crafted website. And ads that turned heads, calling attention to this new/old kid on the block.