aviation Bombardier Aerospace   

Overview
Our relationship with Montreal-based Bombardier, the world’s leading aircraft manufacturer, dates back to its purchase of Learjet in 1990. And we’d been marketing Learjet aircraft almost from day one of our firm. Just as pilots have a special affinity for Bombardier’s high-performance, state-of-the-art aircraft, the Bombardier family of aircraft holds a special place in our heart. It goes beyond Bill Lear essentially founding the industry when he introduced the world’s first corporate jet in the early 1960s here in our hometown of Wichita.

Insight
Knowing that CEOs communicate their thoughts to key members of their teams, we talk to chief pilots, directors of aviation and more accessible members of the management team. And whenever possible, we directly engage the CEO. What we’ve learned is that the right communications get the attention of movers and shakers worldwide and move them to action.

Solution
Through the years we’ve provided a range of support: websites, ecards, videos, direct mail, trade show graphics and materials, special events marketing, branded wearables, speechwriting, turnkey magazine development. You name it. We’ve probably done it. Tactics change, but the goal remains highly consistent: to build brand loyalty with users and prospective users of its corporate jets. We know these hard-charging, high-performing individuals from countless interviews in their offices, homes – and, yes, even standing on the tarmac. We understand how to tell stories – with both word and image – that connect. To use visuals for at-a-glance product comparisons.

Results
Bombardier only created its aerospace division in 1986 – and now stands as the world’s third-largest aircraft manufacturer. It made history with a $6.7 billion order last year. We’re proud of our continuing support for this amazing, high-flying company.