(WICHITA) — Greteman Group’s Wings in the Wind initiative earned recognition as one of 101 winning designs in the HOW Promotion & Marketing Design Awards. The competition recognizes outstanding creative work produced by individuals and agencies from around the world.
HOW’s editorial and design team, along with Breakaway’s Chief Creative Officer Scott Maney, Designlore’s Laurie Churchman, and The Davis Group’s Principal Douglas Davis, evaluated nearly 1,000 entries and selected winning projects based on concept, strategy and execution. Entries were judged by the work type and by how effectively the design achieved the stated business goals.
Greteman Group’s Wings in the Wind campaign was part of the agency’s holiday outreach to celebrate clients, benefit a worthy cause and provide a creative showcase. The nonprofit featured: the Eagle Valley Raptor Center, which helps injured raptors fly again. Clients couldn’t miss the agency’s wishes for a new year distinguished by free, unfettered flight. Beautiful script font Wings in the Wind promised something special. Tucked inside: a 10” x 12” card holding ready-to-color owl and eagle masks plus a large set of colored pencils (renewable, recyclable materials). Original illustrations played off the stress-relieving adult coloring books that are all the rage. The masks reinforced Greteman Group’s aviation market niche while communicating the agency’s choice for the nonprofit gift. Recipients were encouraged to bring the black-and-white creations to life with color and to share them by posting photos on social media and tagging them with #MyWings. People who didn’t receive the mailing could still join in by downloading online versions at https://www.gretemangroup.com/pr
“It was fun to find a creative way to convey our niche as aviation-marketing specialists while also helping injured raptors regain their wings,” says Sonia Greteman, agency president and creative director. “This continues to be one of my favorite campaigns; I still have my mask and a number of clients have told us they do, too.”