Shelley Downs - Brand Manager

Petite powerhouse Shelley Downs puts her shoulder to a challenge and applies steady pressure until it’s right where she and the client want it: full submission. All the while wearing a smile.

Shelley leads our Kansas State Fair team, helping develop marketing/PR strategies and tactics designed to grow attendance, especially among young people. Record attendance in 2010 shows the efforts are working. As our primary media planner and buyer, she stays atop emerging opportunities in both digital and traditional advertising. She keeps one eye fixed firmly on her goal: a targeted, smart campaign that achieves the highest engagement at the lowest cost.

She shares her talents, too, serving on a regional media advisory board. And there’s always a Public Relations Society of America committee in need of her energy and savvy. PRSA Kansas knew she was a winner, naming her Newcomer of the Year. Go, Shelley, go!