The world has changed. New media options are creating incredible opportunities for organizations that are willing to engage and, more importantly, enter into relationships with their tribes. This discussion provides a high-level view of the social media world and practical strategies for tapping into its potential.

Unless a brand claims its own space, it never leaves the ground. Help your brand ascend to new heights. Sonia Greteman, an award-winning veteran of the industry, speaks from experience, having earned her wings elevating well-known brands in a number of categories, from aviation to public health. Learn how targeted strategic planning, smart creativity and up-to-the-minute application of interactive, public relations and non-traditional marketing can power your brand and increase its velocity. So what’s your flight plan? Come away with creative fuel that can launch your next ad campaign – and brand – skyward.