Downtown Unveils Its New Final Friday Logo
01.19.12 • Sonia Greteman
Final Friday just took a big leap forward. This highly popular monthly art crawl has had everything going for it – but a strong identity. You can now check that off the list.
The Greteman Group-designed logo made its first public appearance in today’s Wichita Eagle. Tomorrow an event hosted by the Wichita Downtown Development Corporation will celebrate the new energy and promotions planned for this event – which currently attracts about 4,000 people a month.
The Thinking Behind the Mark
The logo unites Final Friday’s two F’s, forming a yin-yang symbol that is both playful and powerful. The bright, bold color palette will help the mark become a readily identifiable beacon for people looking for participating galleries.
This event has always been popular with our group and I’ve been a fan from day one. My husband and I have purchased the lion’s share of our art at Final Friday and are close friends with several of the artists. This monthly event has changed the landscape of Wichita and brought the visual arts to the general public. We now have a casual, welcoming venue where people come together and celebrate creative works and those who maybe see the world a bit differently.
No Reason Not to Buy
If you have yet to purchase art at Final Friday, you now have more incentive than ever. A campaign just launched to encourage more local art purchases. Take part in a monthly drawing for $100 in Art Bucks – funded by the Wichita Arts Council. That will go far on these traditionally value-priced pieces of art. Buy art you love. More often galleries and artists allow you purchase art on layaway plans. Your investment will enrich your life and possibly your pocketbook if you ever decide to sell.
You can a find entry forms and a drawing box – and redeem your Art Bucks – at any qualifying Final Friday venue. The more you visit, the better your chances are to win. And to have a really great time. See you there.
Take a look around for the new logo next time you’re out for Final Friday. And take the time to “like” FinalFridayICT on Facebook to see if you are the Art Bucks winner.
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