FlightSafety’s Many Advantages

FlightSafety International, the world’s premier private aviation training company, offers so many advantages to its customers that it takes awhile to count them up. A new company campaign highlights those advantages with the clear message that in overall value, experienced instructors, superior technology, numerous convenient locations and more, FlightSafety is by far the best choice for enhancing safety in the skies. A bold graphic checkmark calls out a checklist – familiar to everyone involved in aviation – driving home the specific advantages.

FlightSafety also celebrates the broad range and depth of its expertise with a new supergraphic adorning the entrance to corporate headquarters at LaGuardia Airport in New York, and with an eye-catching seven-panel display that will hang in most of the company’s 40 Learning Centers, detailing a long and proud history in service to aviation.

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Beware: Underneath Ashley Bowen Cook’s sweet smile, there’s a razor-sharp edge. Her keen attitude keeps propelling us and our clients to maximum altitude. Ashley lifts us to greater heights every day with her talent, grace, smarts and wit. So we weren’t surprised, and we couldn’t be more proud, that Ashley was named one of the Wichita Business Journal’s “40 Under 40.” Better call the jeweler. This one’s a gem.

Fly Softly,
Leave No Footprint

Bombardier hasn’t yet invented an emissions-free jet (though it is making its extensive family of jets as low-emissions as possible). Until it does, Bombardier Flexjet offers the next best thing: carbon offsets. A Flexjet brochure in earthy greens and browns gives fractional jet owners the low-down on its partnership with JPMorgan’s Climate Care to provide offsets for their aircraft’s carbon emissions.

As the brochure explains, Flexjet calculates jet emissions, then contracts with Climate Care to fund projects around the world that reduce or eliminate an equivalent amount of emissions. Wind energy, efficient stoves, biomass power and more. Voila! Total emissions are balanced and some very forward-thinking projects win well-deserved support. Now if someone could just come up with calorie offsetting.

Tired of waiting for months to find out about the latest Greteman Group happenings? Want to glean fresh insights from your favorite agency on a more frequent basis?

Then look no further than the GG Blog. Find out what we’re up to, what we think about trends in advertising or get a nice shot of irreverence for the road. Err, we mean – it’s serious stuff, folks.

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It’s official. We’re in a recession. Yeah, we know, this isn’t news to anyone except the folks who make the declaration. Looks like this one is going to last through most of 2009.

When the big “R” word rears its head, it becomes even more important to get the most out of your marketing dollars. Employ new strategies and make certain current strategies are working to your best advantage.

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This year, we called upon the spirits of Ziggy Stardust and Grace Jones to set the tone for ArtAID Rock. Now in its 15th year, ArtAID celebrates fashion and art to benefit people living with AIDS. Attendees enjoyed a night of outrageous fun, a runway fashion show courtesy Planet Hair and an art auction with featured artist Chris Brunner. Not to mention more than a little tongue-in-cheek mischief – and then guests got to go home guilt-free, knowing they’ve helped support an important cause.

Men wearing makeup, platform leather boots, feather boas and a riding crop or two for good measure? Sounds like just another day at the GG office.

BBA Aviation, a global leader in aviation services and flight support, demonstrated the remarkable depth and breadth of its expertise by bringing all of its constituent companies under one roof at the world’s premier aviation showcase: NBAA 2008. Under the bold heading, “BBA Aviation is …”, the new BBA booth displays the impressive list of BBA affiliates, such as Dallas Airmotive, Signature Flight Support, APPH and more. A series of words and descriptive phrases – Dynamic, Customer focused, Dedicated – tails off into the fluid, waving booth design, conveying the message that there’s no end to the superlatives one could apply to BBA companies.

The booth generated a turbine-load of positive comments from BBA company representatives and their customers. It gave BBA reps a chance to bond with colleagues from sister companies, and exposed customers to the range of services and worldwide reach that is BBA. It worked equally well for small groups, one-on-ones or private conversations. In other words, it was a fun, functional hang-out. And yes, they still had a good supply of those really cool Signature ink pens. Like the quality of BBA services, some things never change.

As the Baby Boomer generation leaves the workforce, employers face a new challenge. How do they court the fickle Generation Y to fill these newly vacant positions? A decent job with decent pay no longer guarantees your company will attract the best and brightest of this new crop of workers. Gen Y has seen "The Office" enough times to know that industrial fluorescent lighting and a maze of cubicles is not at all an ideal work environment. A company has to evolve, for its sake and the sake of its community.

LawKingdon, Wichita’s largest architectural firm, took this recruitment challenge to task by completely overhauling its brand. In its more than four decades in operation, LawKingdon has seen its clientele base broaden from retail developments to an almost limitless array of hospitality, health-care, institutional and urban developments. But as its portfolio has evolved, its corporate image had remained fairly the same.

LawKingdon’s new brand and website, designed around the “Inspire. Create. Achieve.” mantra now reflects its dedication to innovation and functionality. The renovated LawKingdon office itself is a portfolio. Updated architecture paired with interior murals and wall graphics that display its work creates a showcase of what the 21st century office should be – clean, modern and collaborative. Not only have they positioned themselves to court new talent, they’re also winning over new clients. Out with the old has never been so good for business.

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Sometimes a health club is more than just a health club, it’s a lifestyle. Located mere minutes from the renowned Country Club Plaza in downtown Kansas City, Woodside is a veritable oasis in the chaotic desert that is life. Its upscale facilities create a spot to relax and focus on you – whether that involves a strenuous workout, a deep massage or shooting the breeze with friends. Of course, it doesn’t hurt that Woodside also delivers the best health and exercise programs in the area.

Woodside has a fresh new brand to match its rejuvenated facilities. A re-imagined website and multiple brochures highlighting the club’s many advanced programs demonstrate that Woodside isn’t Gold’s Gym or 24-hour fitness. It’s Woodside, uniquely dedicated to the art of helping you reach your fitness goals – where life works out.

Fresh fruit juice smoothies? Professional tennis coaches to help our backswings not resemble golf swings? Deep tissue massages for when the harsh reality sets in that we are not, in fact, Michael Phelps? Gosh, sounds like a lifestyle we could get used to.

Have you ever sat your cat or dog down to lecture it about the importance of abstinence? They get this blank look on their faces. It takes more than good intentions to control the pet population – it takes action. Spay-Neuter Kansas helps literally nip pet overpopulation in the bud by offering low-cost, high-volume spay and neuter services.

A new identity and materials have this valuable service up and, well, snipping. The logo features a stylized cat and dog in a yin-yang configuration, signifying a balance between man and nature as well as the responsibility that comes with pet ownership. A fundraising brochure takes aim at the animal lovers willing to support this cause. And a quick-read brochure gets Spay-Neuter Kansas’ message out to well-intentioned but resource-starved pet owners who can benefit the most from its services.

So far, the response has been fantastic. Animals are being spayed and neutered, and we aren’t neck-deep in kittens. All those scratchy tongues sure would tickle.

After months of buildup that included a flurry of radio spots, billboards and press releases, the 2008 Kansas State Fair brought nine days of nonstop funnel cake-eating, ride-spinning, concert-going fun. It certainly was a wild ride.

This year the fair encouraged people to head down and “Pick up some bunnies.” They were talking about rabbits, of course, but it still caused quite a stir. The cheeky, irreverent tone complemented this piece of pure Americana and helped connect with a younger, urban audience. After all, what’s a fair without a little fun? Controversies aside, even some of the community got in on the joke.

Although it rained every day (and turned the parking lot into a giant hog wallow), more than 30,000 fairgoers still turned out to take in the sights, sounds and smells of the fair. There were concerts by Alice Cooper, Poison, Gary Allen and, rather appropriately, Puddle of Mudd; and rides that dipped, spun and twisted in every direction. Honestly, where else can you eat an assemblage of foods on sticks, chocolate-dipped bananas and an entire ear of roasted corn in less than two hours? We can hardly wait for next year.

Listen to the radio spots