 |
| |
 |
 |
|
June 2007
In This Issue
A New State Fair Campaign
Nomar Poised to Launch
Promoting Farnborough
Honoring a Sacred Space
Craig Tomson Promoted
GRG Retreat
Designing eMails for Impact
Speak Your Mind
Awards and Accolades
An Effective Teacher
Honors for Ashley
Results From Last Newsletter's Poll
|
 |
eMails for Impact
We love our spam filters. Especially when they zap another piece of incoming garbage. But they do pose a challenge for legitimate marketing, especially for messages illustrated with graphics. Don’t despair. And don’t give up on thoughtful, attractive email design. Get smart. Follow our few simple rules and keep pushing your email marketing to its fullest potential.
Read more here
|
|
Speak Your Mind
How are you coping with spam filters and other emarketing barriers?
Click here to take our survey
|
|
Awards and Accolades
The Kansas Health Foundation’s latest annual report is a winner. AR100, the largest and most prestigious annual report competition, included the piece – titled Build From Birth – on its list of the nation’s best.
FlightSafety International earned recognition from readers of Aircraft Maintenance Technology magazine for highest overall performance score in an independent readership study of the January/February issue. The high-scoring ad, “Don’t Just Train to Maintain. Train To Excel,” provides information about enhanced maintenance training for professional development.
Email this story to a friend 
|
|
Talented and Effective
We know vice president and senior writer/producer Raleigh Drennon is a gifted wordsmith, so we weren’t surprised to learn that he’s also an effective teacher. Raleigh’s students at Wichita State University, where he teaches an advertising copywriting class most semesters, nominated him to be considered for an Academy for Effective Teaching award.
Email this story to a friend 
|
|
The Leading Edge
Wichita’s advertising community has discovered what we’ve known all along: Ashley Bowen Cook is a natural leader. First, the American Advertising Federation of Wichita awarded Ashley its most recent Club Service Award. She earned the award with her hard work for the federation. Not content just to give Ashley a plaque, Wichita AdFed then elected her president for the current year.
Email this story to a friend
|
|
Enews the Way You Like It
Direct to your inbox
Click here to get future enewsletters directly in your email.
Keep it coming
Make sure that we don’t end up in your junk mail. Add us (news@gretemangroup.com)
to your address book / safe senders list.
|
|
|
|
 |
|
Hog Wild
It’s still a wild ride, baby, but this time you’re invited to “Hang With the Hogs,” “Check Out the Studs” and “Pick Up Some Bunnies.” While some state fairs are sliding into decline, the Kansas State Fair is holding its own, thanks in part to multi-faceted marketing designed to appeal to the broadest audience. It might seem unrealistic to even try to appeal all at once to kids and adults, bikers and farmers, newbies and veteran fair goers, but the 2007 campaign does just that with attention-grabbing style. The fair’s strategy is to attract kids and young adults and get them into the fair habit, without alienating the traditional audience. The approach blends whimsical, charming characters with conventional elements to invite new audiences while building on the fair’s established identity. Posters, billboards and strategic public relations complement witty radio and television ads – all emphasizing the fair as a fun experience rather than spotlighting specific attractions.
Email this story to a friend 
View TV spot | Hear radio spots
|
|
|
 Wichita’s New Dia
Marketing plan done, website ready to launch, the citizens and businesses of Wichita’s Nomar International are forging ahead to develop a vibrant, cohesive shopping and entertainment district. Two agencies – the 21st Street Community Development Corporation and the 21st Street Business Association – taking the lead on various projects, have started fundraising, initiated a summer concert series and registered a logo library allowing businesses to start building the Nomar brand. Work begins in 2008 on street improvements and outdoor features such as the major and secondary gateway signage. Next big challenge for the area: complete a business plan for the Nomar International Marketplace and find the funds to make it a reality, so it can take its place as the heart and soul of the area. As the days and weeks go by and progress continues, it’s gratifying to see our work – brand identity, marketing plan, environmental graphics and website – put into action. This truly is shaping up to be a New Dia in the Neighborhood.
View Nomar website
Email this story to a friend
| |
|
‘T’ Is for Training
 This is one direct-mail solicitation people will be happy to get. Pilots and flight department managers all over Europe are receiving a
T-shirt inviting them to tour FlightSafety International’s new state-of-the-art London Farnborough Training Center. The fun and memorable message – Farnborough Fits You – drives home the point that Farnborough provides customized training. The package resembles a fine boxed shirt, complete with hangtag detailing the invitation to “Try Our Training On for Size.” The piece is one of many projects we’ve completed for FlightSafety, from an award-winning maintenance ad to a revamped website due to launch Fall 2008. Other projects include a series of aircraft-specific training brochures, interactive banner ads, marketing materials for a new ThinkSecurity workshop series, newsletters and other collateral, Best of the Best instructor recognition, trade show support and a range of advertisements aimed at different segments of the professional aviation community.
Email this story to a friend
| |
|
 Native History, Sacred Space
Busy downtown Wichita has a new oasis of calm. It’s found on sacred ground in the center of the city. The commemorative plaza at the confluence of the Arkansas and Little Arkansas rivers pulls together essential aspects of native life on the Great Plains. In limestone, granite and steel, the history wall concisely depicts the lives and dreams of the Plains Indian tribes who lived on the inland sea of grass. Despite the often harsh conditions, they found beauty, bounty and rich spiritual nourishment. Linger a moment in quiet contemplation. See if you don’t find a little spiritual renewal, too.
The plaza, on the grounds of the Mid-America All-Indian Center, supports Blackbear Bosin’s sculpture, the Keeper of the Plains, and features the work of sculptors Chris Brunner and Todd Whipple. Together, the wall and newly designed Keeper plaza honor the four elements – earth, sky, fire and water – and the four directions. The installation, an attraction for locals and visitors alike, is part of a $20 million riverfront revival sponsored by the City of Wichita that includes graphic pedestrian bridges joining the opposite river banks with the Indian center grounds.
Email this story to a friend
See more photos here
| |
|
Great Work Rewarded
 Craig Tomson serves as a major creative force at Greteman. He joined us as senior art director in 1995, and his influence can be seen in a wide range of our best work over the years. Recently, we recognized Craig’s creative contributions, dedication and loyalty by naming him a vice president. Don’t worry, though. He won’t be sitting in a corner office smoking a pipe. He’ll continue to take the lead on all manner of projects, from award-winning annual reports and sales-generating three-dimensional direct mail to complete branding campaigns with interactive, advertising, collateral and environmental components. Craig, who finds an innovative, results-oriented solution for every design challenge, says he’s in the perfect place to nurture his creativity.
“At Greteman Group, we strive for the very best. That fits me and ties back to who I am.”
Read our news release on Craig's promotion here
Read a recent news profile on Craig
Email this story to a friend
|
|
|
Retreat to Advance
We stalked through woods, followed maps to hidden treasure. Wrote and performed skits. Greteman Groupers recently took time out of our busy schedules for a relaxing day of fun and games with a serious purpose and a strategic result. Each of us contributed significant dates to a timeline (some more than others – thank you, Craig and Todd) and in the process celebrated our growth and development as an agency. We brought pictures to symbolize our individual visions of what the agency is and what we see it becoming. In fact, vision was the word for the day. We employed a discovery process that we’ve used with clients to dig beneath the surface for information and insights. The retreat was designed to produce new initiatives for our future. Not to worry! We’re not planning to transform ourselves into a bagel shop. But we did identify new directions to pursue and innovative approaches to get there, all part of our dedication to always being in the optimum position to help our clients achieve their goals.
Email this story to a friend
| |
|
The Results Are In
Our last newsletter asked: Are you using word-of-mouth tactics in your marketing strategy? Here’s the final tally:
|
 We’ve mounted a direct word-of-mouth campaign in the past year.
 We monitor and attempt to respond to online chatter about our company/services/products.
 We will take a loss on a transaction if that’s what it takes to keep a customer happy.
 We give our employees the power to make things right for customers without involving upper management.
|
|
|
|  |
