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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

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Clean-Sheet Design Your Aviation Marketing

01.22.14 • Sonia Greteman • Aviation, Creative, Media Relations, Mobile, Social Media, Technology, Web

A blank page can be your springboard to inspiration. Recently, when faced with the challenge of creating a campaign for our own agency, we didn’t know exactly where we wanted to take it, only that it should be someplace new. And great. I’m happy to report, this creative challenge resulted in our best results ever....

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Why Test Your Website? Ask the Government.

11.20.13 • Todd Gimlin • Technology, Web

The launch of the America’s healthcare.gov had a few glitches. And by “a few glitches,” I mean an enormous number of horrendous, insurmountable failures at all levels of the site. Why did this happen? Because the site wasn’t properly tested before it went live. And when problems became apparent during the testing that was done...

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Dallas Airmotive Struts New Plumage

11.07.13 • Greteman Group • Aviation, Creative, Web

Renewal, rebirth and a beautiful shining bird, rising from its predecessor’s ashes. That’s the symbolism behind Dallas Airmotive’s new brand. It supports the daily mission: repair and overhaul turbine engines so they fly again. And it confirms the company’s ongoing transformation into a global leader in turbine engine repair technology and rapid AOG response. Getting...

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Signature’s Focus on Service Extends to the Web

11.07.13 • Greteman Group • Aviation, Mobile, Technology, Web

Signature Flight Support services begin long before you land at one of the company’s 100-plus worldwide locations. As soon as a flight is contemplated, planners begin checking a wide range of information – from airport locations to fuel prices to car rentals and much more. Increasingly, they’re finding what they need right on the Signature...

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Just Say No to Garbage In Garbage Out

10.03.13 • Seth Duncan • Social Media, Technology, Web

Whether we’re talking about blog-software, such as WordPress.org, Drupal, or Joomla, or blog-sites such as WordPress.com, Blogger, even Tumblr; a few consistent problems crop up. Despite the strength of many of these platforms people have a hard time getting exactly what they want out of them. They can get complicated, and they can break in...