News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.



Just Say No to Garbage In Garbage Out

10.03.13 • Seth Duncan • Social Media, Technology, Web

Whether we’re talking about blog-software, such as WordPress.org, Drupal, or Joomla, or blog-sites such as WordPress.com, Blogger, even Tumblr; a few consistent problems crop up. Despite the strength of many of these platforms people have a hard time getting exactly what they want out of them. They can get complicated, and they can break in...


How Website Design Has Changed Through the Years

07.12.13 • Todd Gimlin • Technology, Web

In the 20 years I’ve been at Greteman Group, I’ve been a part of designing and coding more websites than I can count. And I can say without hesitation that it becomes more of a pain in the ass with each passing year. Our first site, for our own agency, was a small, beautiful thing....



05.15.13 • Ashley Bowen Cook • Aviation, Media Coverage, Mobile, Social Media, Web

As in Virtual Business Aviation Convention and Exposition. While there’s still no substitute for actually being there, these days you can pull a lot of value out of a major aviation gathering even if you can’t make the show. Take next week’s EBACE in Geneva, Switzerland – May 21-23. Between Twitter and the show’s excellent...

Ipad on a desk showing google

It Pays to Fly With Google

03.06.13 • Seth Duncan • Aviation, Technology, Web

Aircraft manufacturers, suppliers and others in the industry rely on websites for information as much or more than anyone. But we all need to ask ourselves, are we racking up enough quality flight time with Google? The more you make Google happy, the more it will do for you. Such as introducing your site to...


Building Relationships Through Tech

11.30.12 • Robert Tolley • Social Media, Technology, Web

Social media has quickly become a go-to method for many B2B and B2C communications. These fun infographics highlight just how much. In the past few years, social media usage doubled and daily users quadrupled. Most people now surf the web while they watch TV. It’s interesting to note that 10% go to a TV show’s website while they’re watching the program, reinforcing that committed fans can never get enough. Oh, and almost 30% check out the latest on Facebook while watching TV.