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Lets say for a second your website is perfect. Now imagine that your website sits on a high dusty shelf in an empty building that no one knows about. Why? Because you haven’t done any marketing to promote it. Being perfect doesn’t seem all that important anymore, does it? (more…)
Your website needs to buddy up with Google. And, like most friends, the more you make Google happy, the more it will do for you. Like introducing your site to – well, pretty much everyone. More specifically, and more importantly, Google can provide introductions to all the right people. (more…)
We all love to talk about our businesses and the products or services we offer. But what happens when we stop talking and start listening? Companies that truly listen to their customers are more likely to build trusted and meaningful relationships with them. It’s been estimated that a single negative tweet or Facebook post can cost a company upwards of 30 customers. The good news, in a June 2012 survey conducted by Belgium-based InSites Consulting, 61 percent of companies are listening to what is said by consumers about their brand via social media sites and, even better, 54 percent actively participate in online conversations with their consumers. (more…)
Analytics involves crunching numbers. Lots of numbers. And looking at endless pie charts. This sort of thing may make your eyes glaze over, but it’s vital to your website’s success. Because if you don’t know who’s coming to your site and what they’re doing while they’re there, you can’t make your site better. So bring out your inner geek and get to work. Or find a geek you trust to review and interpret for you. (more…)
OK, let’s admit it. Looks matter. It’s just the way it is. People are more willing to check out your website and are more likely to find it credible if looks like some thought went into how it looks. We know, we know – a couple of weeks ago we were all preachy about content. Well, truth is, you gotta have both.
So if you’re not taking care with your visual presentation, you might as well be sending that great content out into the world with brown pants and black shoes. And just see where that gets you. (more…)
As we get older, we marvel (grouse, carp) at how the type on websites keeps getting smaller. Until we realize that it’s just us. Getting older. But with age comes wisdom, because we appreciate the importance of accessibility. Being aware that some visitors have difficulty viewing and interacting with your site helps you create something that allows everyone to participate. (more…)
Websites used to carry this sort of disclaimer: “Best viewed with so and so browser.” No longer. Because that’s discrimination. And that’s just wrong. Truth is, people are spoiled. They expect your site to work, regardless of how or where they’re viewing it. They’re just demanding that way. (more…)
We’ve all been there. You’re on a website looking for store hours and instead pull up photos of the CEO’s dog. All because the navigation was confusing and misleading. Unfortunately, there’s no Siri or GPS to tell visitors how to get where they want to go. It’s your job to provide navigation that makes sense to them and makes things easy to find.
Your website may be pretty, but does it have personality? Is it witty and engaging, or is it the kind of party guest you’d wish would leave early because it bores people to tears?
Good content is what drives people to your site, and it’s what keeps them there. And make sure your content is constantly updated, because there’s nothing worse than someone who tells the same stories over and over. (more…)
Google Analytics tells us that 10 percent of visitors to our site come from a mobile browser. What do your analytics tell you? If you’re an airframe manufacturer, flight support or aftermarket provider that percentage may be even higher – making it even more important to make your website friendly for those on the go. (more…)