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As in Virtual Business Aviation Convention and Exposition. While there’s still no substitute for actually being there, these days you can pull a lot of value out of a major aviation gathering even if you can’t make the show. Take … (more…)

Aircraft manufacturers, suppliers and others in the industry rely on websites for information as much or more than anyone. But we all need to ask ourselves, are we racking up enough quality flight time with Google? The more you make … (more…)

Social media has quickly become a go-to method for many B2B and B2C communications. These fun infographics highlight just how much.

In the past few years, social media usage doubled and daily users quadrupled. Most people now surf the web while they watch TV. It’s interesting to note that 10% go to a TV show’s website while they’re watching the program, reinforcing that committed fans can never get enough. Oh, and almost 30% check out the latest on Facebook while watching TV. (more…)

Lets start with the obvious – your website needs to play nice with the audience viewing it. That’s the website’s job. Because if your site is difficult to use or hard to see, your audience will leave. Which is bad. You already know this, but what you might not know is that more and more people are exclusively viewing websites on devices other than desktop computers. (more…)

For better or worse, the 2012 U.S. election is in the books. Whether you favored one candidate or were simply an interested observer, the one sure thing is that you weren’t certain of the outcome until the actual returns rolled in.

The predictions were all over the board. Mitt Romney supporters, including such luminaries as Karl Rove, cited reputable pollsters who predicted his victory – some going so far as to forecast a landslide. Obama supporters, likewise. And we’re not talking in-house Republican or Democratic polling. (more…)

A little over four months ago, we launched our new responsive design website. It was a good move. It’s led to more mobile traffic. Analytics tell the story.

In September 2010, 4% of total visits were from mobile devices. One year later, the number had doubled to 8%. By September 2012, it had risen to 11%. In addition to increasing the number of visits, we saw a 50% rise in the time spent on the site between 2010 and 2011, and an astonishing 100% increase between 2010 and 2012. (more…)

Lets say for a second your website is perfect. Now imagine that your website sits on a high dusty shelf in an empty building that no one knows about. Why? Because you haven’t done any marketing to promote it. Being perfect doesn’t seem all that important anymore, does it? (more…)

Your website needs to buddy up with Google. And, like most friends, the more you make Google happy, the more it will do for you. Like introducing your site to – well, pretty much everyone. More specifically, and more importantly, Google can provide introductions to all the right people. (more…)

We all love to talk about our businesses and the products or services we offer. But what happens when we stop talking and start listening? Companies that truly listen to their customers are more likely to build trusted and meaningful relationships with them. It’s been estimated that a single negative tweet or Facebook post can cost a company upwards of 30 customers. The good news, in a June 2012 survey conducted by Belgium-based InSites Consulting, 61 percent of companies are listening to what is said by consumers about their brand via social media sites and, even better, 54 percent actively participate in online conversations with their consumers. (more…)

Analytics involves crunching numbers. Lots of numbers. And looking at endless pie charts. This sort of thing may make your eyes glaze over, but it’s vital to your website’s success. Because if you don’t know who’s coming to your site and what they’re doing while they’re there, you can’t make your site better. So bring out your inner geek and get to work. Or find a geek you trust to review and interpret for you. (more…)