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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Tradeshows

NBAA delivers wow factor

11.17.16 • Sonia Greteman

A number of people at NBAA’s Business Aviation Convention and Exhibition (NBAA-BACE) said the same thing to me: “This is a really important show for us.” Given how vital it is, I paid extra attention to the way the 1,100+ exhibitors presented themselves at the recent show. Here are a few of my faves and...

Wichita Chamber Panel on Best Business Apps

08.18.16 • Greteman Group

Do you have a favorite mobile app that helps you with your business? Greteman Group’s digital director, Jordan Walker, recently spoke to the Wichita Metro Chamber of commerce about one of our favorite mobile apps, WorldCard. With NBAA just around the corner, WorldCard could help you organize those business cards you’re sure to bring home....

#FIA16: Social Media Engagement at its Finest

07.19.16 • Carol Farrow

You don’t have to be an AvGeek to recognize the passion bursting out of Farnborough last week. Scroll down the Farnborough #FIA16 Twitter and Instagram feeds and you’ll be mesmerized by the quantity and quality of video, photography, infographics and articles. What was so great about the social conversation? Well, I thought you’d never ask....

One Is the Loneliest Number: Consider Sponsorships and Cobranding Instead of Hosting Your Own Event

07.12.16 • Ashley Bowen Cook

Aviation gets the value of face-to-face interaction. We wouldn’t build and fly planes if we didn’t believe in the power of looking someone in the eye and cementing a deal with a handshake. So naturally, our industry lives, eats and breathes events. The number, intensity and value of tradeshows each year constantly increases. In addition...

Wichita’s Eisenhower National booth

A Booth Befitting the Aviation Capital

12.10.15 • Greteman Group

With our help, the Greater Wichita Economic Development Council brought a bit of Wichita’s Eisenhower National to the 2015 NBAA convention. GWDEC needed a fresh new booth to accommodate the growing number of participants. Our ICT airport aviation display provided inspiration for the design. At the convention, the booth’s dominant wall served as a beacon,...

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