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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Social

Beyond Vine, Live Video Today

01.12.17 • Jordan Walker

Bye-bye, Vine. The world of real-time, self-publishing continues to evolve. Next Tuesday, Jan. 17, Twitter’s once-loved, six-second, video-looping app goes the way of the dinosaur. Launched in 2012, it’s being wiped from existence as we know it. But this time not by a meteor or climate change. By ever-better, social video-sharing services. Top competitors in...

Free to Bee

12.06.16 • Anne Maxwell

You know us creative types. We find inspiration all around. Nature stimulates us. The budding sunburst of spring’s first daffodil. The glorious blooms of a June rose. The autumn blaze of sunset Rudbeckia. These things just don’t happen. It takes a helping hand – or wings. (And you know how an aviation marketing firm feels...

A Blast Call for all and a media thank you

09.30.16 • Carol Farrow

It’s been just over a week since the Kansas State Fair wrapped up. And wowza what a wild ride! It was my first year as Greteman Group brand manager for the state’s largest event. And I loved every minute of it. A #blastcall, you might say. Seeing such a large event come together can be...

We Bow to The King: Remembering Arnold Palmer

09.27.16 • Ashley Bowen Cook

The world mourns a great man this week with the passing of The King. Lovers of golf rightly revere Arnold Palmer for what he did for the game. Making it not just a pastime for the elite but a sport where talent reigned. When he played, millions watched. It didn’t matter that he was the...

Deploying Creative Across Multiple Platforms

09.06.16 • Stephanie Stover

Let that campaign sing A strong bass drum is the booming and resounding beat of a marching band’s foundation. But unless balanced by a blast of brass and chorus of woodwinds, all that glorious cadence falls flat. Rhythm and melody must be in sync. It’s the same with your marketing. You’ve got a campaign and...

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