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As in Virtual Business Aviation Convention and Exposition. While there’s still no substitute for actually being there, these days you can pull a lot of value out of a major aviation gathering even if you can’t make the show. Take … (more…)

I set out to practice what Greteman Group preaches at this year’s Heli-Expo. From the opening ribbon-cutting, to the closing ceremonies, the right cocktail of social media let me document, dialogue, and diary the Heli-Expo 2013 experience. The first tool … (more…)

If you’re thinking about whether to tweet or not to tweet at Heli-Expo next week, ponder no more. Just do it. And while you’re at it, be sure to post images and insights on your LinkedIn and Facebook pages. It’s … (more…)

With all the new apps and digital solutions hitting the market daily (if not hourly), you may be giving less attention to one of your best interactive marketing options: email. Make sure you’re getting the most out of your next … (more…)

Lets start with the obvious – your website needs to play nice with the audience viewing it. That’s the website’s job. Because if your site is difficult to use or hard to see, your audience will leave. Which is bad. You already know this, but what you might not know is that more and more people are exclusively viewing websites on devices other than desktop computers. (more…)

A little over four months ago, we launched our new responsive design website. It was a good move. It’s led to more mobile traffic. Analytics tell the story.

In September 2010, 4% of total visits were from mobile devices. One year later, the number had doubled to 8%. By September 2012, it had risen to 11%. In addition to increasing the number of visits, we saw a 50% rise in the time spent on the site between 2010 and 2011, and an astonishing 100% increase between 2010 and 2012. (more…)

I’m not one of those who think, “I tweet, therefore, I am.” But I do see the tremendous benefits of this microblogging tool. Especially for events. Nothing else short of live-streaming video allows such a moment-by-moment accounting.

This week I attended a presentation that was part of Wichita State University’s Elliott School of Communications’ 17th annual Comm Week. Ronnie Ramos, the NCAA’s managing director of digital communications, presented “How Communication Works Today.” A packed auditorium of students and communications professionals suddenly was atwitter (sorry, couldn’t help myself). (more…)

Google Analytics tells us that 10 percent of visitors to our site come from a mobile browser. What do your analytics tell you? If you’re an airframe manufacturer, flight support or aftermarket provider that percentage may be even higher – making it even more important to make your website friendly for those on the go. (more…)

Each year during the unrivaled 10-day interactive/film/music festival South by Southwest in Austin, Texas, millions of digital users across the globe wait to see the latest, greatest app unveiled and to learn how it will change the way we interact with each other on a daily basis. Twitter and Foursquare were each introduced at SXSW. And this year didn’t disappoint. (more…)

In an industry such as aviation – where everyone from pilots in the cockpit to CEOs in the cabin are connected to their smartphones 24/7 – mobile’s going nowhere. But up. For now, though, mobile advertising requires a leap of faith. One backed by some intriguing indicators.

If you own a smartphone, you’ve seen mobile ads a time or two (thousand). Most of us just wait out the obligatory three seconds to skip past and get back to “Words With Friends,” or the next song. As prevalent as mobile advertising is, the services have yet to spin straw into gold. The recent Wall Street Journal article “Riches in Mobile Ads, Just No Profits” pointed out that mobile ads drew less than 1% – about $1.45 billion dollars of total ad sales. Consumers’ love for Pandora and Instagram has yet to translate to solid financial performance. (more…)