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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Digital

Morning Ag Clips: Free To Bee Campaign Launches

12.21.16 • Greteman Group

WICHITA, Kan. — Appreciating nature is more than idle buzz at Greteman Group. The Wichita-based marketing agency recently launched Free to Bee, an interactive microsite designed to both entertain and educate visitors. Visitors plant virtual gardens to help bees thrive. They scroll over objects and fun facts pop up. (I mean, did you know that honey...

How Does Your Website Score?

12.07.16 • Jordan Walker

As you wade through all that obligatory end-of-year budgeting, no doubt you’re giving extra thought to your website and its increasingly vital role. Help’s arrived. Our agency’s created a free online tool that lets you score your site on five key areas: search-engine optimization (SEO), analytics, content, functionality and digital marketing. You can access it...

Activate Your Website Analytics

11.30.16 • Jordan Walker

You sell a product. You have audiences to target. You want to know if you’re effectively reaching them and to validate that online marketing will accomplish your goals. You need a tool to help. The good news is you probably already have the means, you’re just not activating it to its fullest potential. That magic...

The art of Video Art Direction

11.02.16 • Sonia Greteman

I’m not going to prattle on about the importance of video. You know its value. That it increases engagement, time on site and social sharing. That it boosts retention dramatically. That its use of music and visual storytelling connects emotionally like nothing else. But not all videos are created equal. As you think about producing...

Get Mobile: Make the most of your site on any device

09.13.16 • Chaney Kimball

In a time when all you hear or read about is mobile first, it took the aviation industry a bit longer to get on board. While there are still some non-­mobile-friendly sites that exist, that’s changing. Today more than half of all website traffic views content on a mobile device. Providing website accessibility for all...

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