News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.


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Boosting Brains and Igniting Imaginations

02.11.15 • Deanna Harms • Creative, Digital, Marketing

Here in the Air Capital, we keep our eyes to the skies. And we do what we can to help deserving stars shine even brighter. We recently chose Sedgwick County’s much-loved science and discovery center, Exploration Place, for pro bono support. Not only is Exploration Place celebrating its 15th anniversary, plans are underway for a new Design Build Fly exhibit....


Signature TailWins: A Bold Rebranding and a Mobile-Friendly UX

02.05.15 • Ashley Bowen Cook • Aviation, Creative, Digital

Everybody loves a little reward now and then. Pilots are no exception. Signature Flight Support® revamped its Signature TailWins® program, which provides valuable incentives for flight crews who use the company’s global FBO network. This required more than just a fresh color palette. The goal was to make the program easy to use, and effortless...


New Year’s Marketing Resolutions

01.07.15 • Sonia Greteman • Advertising, Creative

Ah, the first full week of January. For many, this means the start of a new diet, exercise regime, time management plan or some other means of personal improvement. Businesses would be wise to kick off a similar improvement-focused marketing effort for their brands. Keep It Real Like a personal resolution, resolutions for your brand...


Keep On Top of Your SOP

01.06.15 • Deanna Harms • Advertising, Aviation, Creative

Once you put a standard operating procedure in place, follow it. That requires keeping it top of mind. USAIG’s latest safety campaign encourages pilots to Know the Distance. The poster offers tips meant to lower the risk of a landing excursion. Not being able to stop before you run out of runway – don’t let...


Simple Gifts

12.15.14 • Sonia Greteman • Aviation, Creative, Digital

Think quick. What’s been your favorite 2014 holiday greeting – either in your mailbox or inbox? No doubt, it popped into your mind fast. A unique one stands out. We’ve created several this year that should pass the is-it-memorable test. Each rewards the recipient with a creative payoff – from a smile and a knowing...

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