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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Creative

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The National Aviation Consortium: An Answer to the Aviation Skills Gap

10.01.13 • Sonia Greteman • Advertising, Aviation, Creative, Social Media

A workforce skills crisis faces U.S. aviation manufacturers, the nation’s last major stronghold of manufacturing. They desperately need employees to fill crucial open positions in order to grow and maintain our global aviation leadership. While this may sound like good news for the scores of people who have recently found themselves unemployed, it’s not that...

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Sonia’s Aviation Photo Shoot Tips for Success

02.13.13 • Sonia Greteman • Advertising, Aviation, Creative

Okay, 4:30 in the morning isn’t my favorite time. Except when I’m on the ramp waiting for that magic moment. There really are only two times a day when the light is sublime: sunrise and sunset. Everything else is subpar, getting progressively worse as the morning sun rises higher in the sky.

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Holiday Greetings That Stand Out

12.20.12 • Sonia Greteman • Advertising, Aviation, Creative, Media Relations, Social Media, Technology

In December, our center-of-the-U.S.-based agency bustles like the North Pole. Designers and writers wrapping up last-minute ecards. Production staff overseeing 3-D mailers coming off the press. Account executives making lists and checking them twice. You, no doubt, have already begun receiving holiday wishes in every conceivable form. As they cross your desk – or computer – or smartphone, think about those that cause you to pause. That warrant a bit more of your attention. What makes you choose those you display, forward to others, share on Facebook, slip into your briefcase to take home – or toss into the trash?

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Name Power

09.06.12 • Sonia Greteman • Advertising, Creative

A great name can act like rocket boosters on your brand. Not just setting you apart from the competition, but blasting you to the forefront. The just-right name creates an emotional connection, a way into hearts and minds. And a means to stay lodged there. If you’re thinking of starting a new aviation company or initiative, one of your biggest challenges could be coming up with a name (and a web domain, or URL) that truly fills the bill – and that no one else already has trademarked. As a creative director I’m often asked where I come up with the best names.

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New Television Spot Celebrates 100 Years of the Kansas State Fair

08.03.12 • Shelley Downs • Advertising, Creative, News

We’ve pulled out all the stops for a :30 TV spot for the Kansas State Fair. It honors an event that “Never Gets Old.” Personally, the spot never gets old either. I can watch it over and over and find something new to laugh about each time. This is Greteman Group’s ninth year as the fair’s agency of record – and the creative just keeps getting better and better. And that’s saying something. Our very first campaign won best of show at the International Association of Fairs and Expos – and we’ve racked up lots of other wins, including a Telly for the 2011 spot.