News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.


The art of Video Art Direction

11.02.16 • Sonia Greteman

I’m not going to prattle on about the importance of video. You know its value. That it increases engagement, time on site and social sharing. That it boosts retention dramatically. That its use of music and visual storytelling connects emotionally like nothing else. But not all videos are created equal. As you think about producing...

Wichita Business Journal: 40 Under 40 Hall of Fame

10.21.16 • Greteman Group

Each year we have difficult choices to make. While a committee of previous 40 Under 40 winners select the annual honorees, we at the Wichita Business Journal choose the people who are added to the list of 40 Under 40 Hall of Fame honorees. So far a dozen 40 Under 40 hall of famers have...

GDUSA Magazine: Greteman Group 2015 holiday outreach recognized for responsible design

10.19.16 • Greteman Group

Several years ago, GDUSA began to spotlight the good works of design firms active in “green” design. In the early days, the focus was well-meaning but narrow: how designers used and sourced specific products or services ‒ good examples being recycled papers or vegetable inks ‒ to reduce waste. Then, over time, a more holistic...

We Bow to The King: Remembering Arnold Palmer

09.27.16 • Ashley Bowen Cook

The world mourns a great man this week with the passing of The King. Lovers of golf rightly revere Arnold Palmer for what he did for the game. Making it not just a pastime for the elite but a sport where talent reigned. When he played, millions watched. It didn’t matter that he was the...

Smartphone Cinema: Think Like a Filmmaker  

09.07.16 • Barry Owens

You want your video to be great so you type into the Google search bar “How can I make my video look more like a film?” and results appear, going on and on down the page in a way that reminds you of the long credits at the end of the movie and you get...

Featured Articles

Resolve to Use More
Online Video

Back To B2B
Buying-Cycle Basics

Be a Show Stopper

Advertising in an
Ad-Blocking Environment

Learn From Us

We analyze, critique and share our insider's perspective. Sign up so you don't miss any of these quick reads.

GG In the News

View our press coverage


  • Advertising
  • Aviation
  • Creative
  • Culture
  • Digital
  • Marketing
  • News
  • Public Relations
  • SEO
  • Social
  • Tradeshows