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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Creative

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Keep On Top of Your SOP

01.06.15 • Deanna Harms • Advertising, Aviation, Creative

Once you put a standard operating procedure in place, follow it. That requires keeping it top of mind. USAIG’s latest safety campaign encourages pilots to Know the Distance. The poster offers tips meant to lower the risk of a landing excursion. Not being able to stop before you run out of runway – don’t let...

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Simple Gifts

12.15.14 • Sonia Greteman • Aviation, Creative, Digital

Think quick. What’s been your favorite 2014 holiday greeting – either in your mailbox or inbox? No doubt, it popped into your mind fast. A unique one stands out. We’ve created several this year that should pass the is-it-memorable test. Each rewards the recipient with a creative payoff – from a smile and a knowing...

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Boosting Brains and Igniting Imaginations

12.11.14 • Greteman Group • Advertising, Creative, Social

Here in the Air Capital, we keep our eyes to the skies. And one of our brightest stars is Exploration Place, Sedgwick County’s much-loved science and discovery center. It came into being almost 15 years ago – a dream realized by Velma Wallace, whose husband Dwane guided Cessna Aircraft for more than 40 years. What...

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Boosting Brains and Igniting Imaginations

12.11.14 • Greteman Group • Creative, Digital, News

Greteman Group, an agency based in the Air Capital of the World, keeps its eyes to the skies. And does what it can to help deserving stars shine even brighter. For the holidays this year, it chose Sedgwick County’s much-loved science and discovery center, Exploration Place. The agency created a pro bono outreach campaign called...

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Safety Standdown 2014 Two Words: Pay Attention

10.20.14 • Ashley Bowen Cook • Aviation, Creative, Tradeshows

Like many apparently simple things, paying attention can be a lot harder than it seems – especially these days. And the strategies to stay focused are many and varied, as demonstrated during the recent Bombardier Safety Standdown in Wichita, Kansas. At that seminar, 32 separate sessions explored different aspects of distraction and how to minimize...

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