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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Aviation

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Rollout for Doc B-29 Superfortress

03.25.15 • Deanna Harms • Aviation, Culture

Forties Boogie Woogie and big-band sounds set the stage as hangar doors opened for Doc, the Boeing B-29 Superfortress being restored for flight. A tug pulled the still-grounded giant out into the Kansas sun as the music changed to the Air Force Song, “Off We Go Into the Wild Blue Yonder.” A VIP crowd of...

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Think Big. Think Bold. Just Don’t Think Like Everybody Else.

03.11.15 • Sonia Greteman • Advertising, Aviation, Creative

When I thumb through any major magazine, aviation publications included, I am often amused. I can’t believe how many companies spend money just to look like everyone else. My litmus test on these “Me too” ads is to cover up the logo and try to figure out who it is. A gorgeous airplane glistening in...

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Your Message Is Important, So Tweet it Right

02.24.15 • Ashley Bowen Cook • Aviation, Digital, Social

In general, the aviation community makes less use of social media than other groups. But just one quick search through Twitter, Facebook or Instagram demonstrates a healthy and ongoing online aviation conversation. For those who haven’t paid much attention, Twitter might seem like just a place where people gossip about their personal trivia: where they...

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Answers to Five Top Digital Aviation Marketing Questions

02.10.15 • Greteman Group • Aviation, Digital, Marketing

What is one of the biggest challenges you’re seeing in digital when it comes to aviation marketing? Aviation marketers with international audiences often find it difficult to accurately target their online promotions. When running a campaign designed for Latin America it might not make sense to announce a region-specific incentive on your corporate website for...

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Signature TailWins: A Bold Rebranding and a Mobile-Friendly UX

02.05.15 • Ashley Bowen Cook • Aviation, Creative, Digital

Everybody loves a little reward now and then. Pilots are no exception. Signature Flight Support® revamped its Signature TailWins® program, which provides valuable incentives for flight crews who use the company’s global FBO network. This required more than just a fresh color palette. The goal was to make the program easy to use, and effortless...

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