News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.



Be a Show Stopper

11.24.15 • Sonia Greteman • Advertising, Aviation, Marketing, Social, Tradeshows

NBAA 2015 did not disappoint. In education, inspiration or deal making. Traffic among the thousand-plus exhibitors at the convention center and sold-out static display felt brisk and buoyant. The blue sky and idyllic temperature may have contributed to the overall optimistic mood, but I also felt momentum. People were not just tire kicking. They were...


Celebrating Aviation’s Own

10.21.15 • Ashley Bowen Cook • Aviation, Marketing, Social

We shouldn’t have to continually rationalize and promote the value of aviation. But we do. One of the best ways I’ve found: celebrating those who make a positive and lasting difference. I’ve had a front-row seat to aviation excellence as the Wichita Aero Club Trophy Selection Committee chair for the past five years. This year,...


Navigating Trade Show Pileups

09.23.15 • Ashley Bowen Cook • Aviation, Marketing, Social, Tradeshows

Back-to-back trade shows don’t just exhaust your team and resources. They wear out your customers, too. In November, the Dubai Airshow runs 8–12 with the NBAA convention following in Vegas the very next week 17, 18 and 19. The Dubai Airshow is expecting to draw over  65,000 trade visitors and over 1,100 exhibitors. NBAA2015 expects...


Legends Race at Reno

09.10.15 • Ashley Bowen Cook • Aviation, Marketing

You have to love an event dedicated to perpetuating the world’s most thrilling aviation experiences: high-speed air races. And the passion that fuels it. Roughly 2,500 volunteers help pull off the National Championship Air Races at Reno. Those volunteers must be in high gear now with the race fast approaching. From September 16-20, Stead Airport...

Kansas Aviation Museum

25 Years and Ready to Fly

09.03.15 • Deanna Harms • Aviation, Marketing

You might think that the Air Capital would have one of the most stellar aviation museums in the world. Well, not yet, but things are definitely looking up. Lovers of aviation and its history gathered at the Kansas Aviation Museum on August 27 to celebrate what’s been accomplished in its 25-year history and to look...

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