News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.



Business Aviation: Situationally Aware

10.12.16 • Ashley Bowen Cook • Advertising, Aviation, Marketing

Business aviation took a front-row seat in the Air Capital last Thursday. First at a Richard Aboulafia-led aerospace panel at Wichita State University’s annual economic outlook conference, then at the Wichita Aero Club October meeting featuring John and Martha King. Both shared insights I’ve been mulling over. Let’s start with the aerospace panel and Aboulafia’s...


We Bow to The King: Remembering Arnold Palmer

09.27.16 • Ashley Bowen Cook • Aviation, Creative, Culture, Social

The world mourns a great man this week with the passing of The King. Lovers of golf rightly revere Arnold Palmer for what he did for the game. Making it not just a pastime for the elite but a sport where talent reigned. When he played, millions watched. It didn’t matter that he was the...


Wichita Chamber Panel on Best Business Apps

08.18.16 • Melissa Cox • Advertising, Aviation, Marketing, Public Relations, Tradeshows

Do you have a favorite mobile app that helps you with your business? Greteman Group’s digital director, Jordan Walker, recently spoke to the Wichita Metro Chamber of commerce about one of our favorite mobile apps, WorldCard. With NBAA just around the corner, WorldCard could help you organize those business cards you’re sure to bring home....


#FIA16: Social Media Engagement at its Finest

07.19.16 • Carol Farrow • Advertising, Aviation, Digital, Social, Tradeshows

You don’t have to be an AvGeek to recognize the passion bursting out of Farnborough last week. Scroll down the Farnborough #FIA16 Twitter and Instagram feeds and you’ll be mesmerized by the quantity and quality of video, photography, infographics and articles. What was so great about the social conversation? Well, I thought you’d never ask....

EventCoSponsor_BlogPost_02 copy-featured

One Is the Loneliest Number: Consider Sponsorships and Cobranding Instead of Hosting Your Own Event

07.12.16 • Ashley Bowen Cook • Advertising, Aviation, Marketing, Tradeshows

Aviation gets the value of face-to-face interaction. We wouldn’t build and fly planes if we didn’t believe in the power of looking someone in the eye and cementing a deal with a handshake. So naturally, our industry lives, eats and breathes events. The number, intensity and value of tradeshows each year constantly increases. In addition...

Featured Articles

Resolve to Use More
Online Video

Back To B2B
Buying-Cycle Basics

Be a Show Stopper

Advertising in an
Ad-Blocking Environment

Learn From Us

We analyze, critique and share our insider's perspective. Sign up so you don't miss any of these quick reads.

GG In the News

View our press coverage


  • Advertising
  • Aviation
  • Creative
  • Culture
  • Digital
  • Marketing
  • News
  • Public Relations
  • SEO
  • Social
  • Tradeshows