News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.



Blow Through Burnout

01.21.15 • Ashley Bowen Cook • Aviation

I shouldn’t get the seven-year itch until the 2016 Wichita Aero Club Gala, but I confess. It hit me as planning for the sixth-annual gala ramped up. I’ve served as co-chair since the first gala in 2009. It continues to be a labor of love – elevating the aviation industry in general and the Air...


A Change of Plans in Abu Dhabi

01.14.15 • Sonia Greteman • Aviation

Exhibitors for the Abu Dhabi Air Expo got a shocking notification today. The show, planned for Feb. 8-10, has been pushed back. A year. The reason? Refurbishments underway at Al Bateen Executive Airport. I wouldn’t want to be the expo’s event-planning team for anything. Think of all the exhibitor costs incurred and plans already in...


Simple Gifts

12.15.14 • Sonia Greteman • Aviation, Creative, Technology, Web, Work

Think quick. What’s been your favorite 2014 holiday greeting – either in your mailbox or inbox? No doubt, it popped into your mind fast. A unique one stands out. We’ve created several this year that should pass the is-it-memorable test. Each rewards the recipient with a creative payoff – from a smile and a knowing...


Truth Is In Season

11.18.14 • Deanna Harms • Aviation

Ads seldom haunt. But this one does. In a good way. This three-minute-plus mini video – it feels wrong to call it a commercial – takes us back to Christmas Eve 1914. We feel the hard-packed earth of WWI trenches. Sense cold soldiers yearning for home. Memories seem to float in the air like the...


NBAA 2014: General Aviation Cleared to Climb

10.29.14 • Randy Bradbury • Aviation

NBAA 2014 delivered an unobstructed vision of the future. We’ll be flying faster in larger, longer-range aircraft. They’ll be outfitted with a growing array of increasingly reliable safety devices. Fly-by-wire will become the standard. Before long we’ll be routinely exceeding the sound barrier. And we’ll be buying more business aircraft than we have been –...