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News & Views

 
 
 
 
 
 
 

News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Aviation

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Simple Gifts

12.15.14 • Sonia Greteman • Aviation, Creative, Technology, Web, Work

Think quick. What’s been your favorite 2014 holiday greeting – either in your mailbox or inbox? No doubt, it popped into your mind fast. A unique one stands out. We’ve created several this year that should pass the is-it-memorable test. Each rewards the recipient with a creative payoff – from a smile and a knowing...

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Truth Is In Season

11.18.14 • Deanna Harms • Aviation

Ads seldom haunt. But this one does. In a good way. This three-minute-plus mini video – it feels wrong to call it a commercial – takes us back to Christmas Eve 1914. We feel the hard-packed earth of WWI trenches. Sense cold soldiers yearning for home. Memories seem to float in the air like the...

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NBAA 2014: General Aviation Cleared to Climb

10.29.14 • Randy Bradbury • Aviation

NBAA 2014 delivered an unobstructed vision of the future. We’ll be flying faster in larger, longer-range aircraft. They’ll be outfitted with a growing array of increasingly reliable safety devices. Fly-by-wire will become the standard. Before long we’ll be routinely exceeding the sound barrier. And we’ll be buying more business aircraft than we have been –...

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Safety Standdown 2014 Two Words: Pay Attention

10.20.14 • Ashley Bowen Cook • Aviation

Like many apparently simple things, paying attention can be a lot harder than it seems – especially these days. And the strategies to stay focused are many and varied, as demonstrated during the recent Bombardier Safety Standdown in Wichita, Kansas. At that seminar, 32 separate sessions explored different aspects of distraction and how to minimize...

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Your NBAA Relief Kit

10.15.14 • Sonia Greteman • Aviation

The world’s largest business aviation event takes place next week. If you’re one of the 25,000 who will be slogging through the 2-million-square-foot Orange County Convention Center and the 100-aircraft-strong static display at the Orlando Executive Airport, listen up. This advice is for you. Use the Official Mobile App Do your planning first – before...