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Skinny Up Your Digital Ads

Fat ads slow down sites, annoy readers and perform poorly. Skinny up your digital ads to load quickly, look crisp and earn clicks.

Connecting at NBAA17

Our base in the Air Capital led us to aviation. But it’s the people who tie us to this unique industry. #NBAA17

Marketing SETP Requires Logic and Emotion

We’re fans of these multiuse workhorses. And, over the years, we’ve learned a thing or two about marketing SETPs. They have their own niche.

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3 Digital Tactics for Aviation Marketers

NBAA-BACE is the largest lead-generating aviation event of the year so we’ve got lead gen on the brain.

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Time to Rethink Your Vision and Values?

Brands need a refresh every five to seven years. Your vision and values need one, too.

Meet GiGi

As a friend of the agency, you’ve probably seen GiGi, our alter ego. She brightens everything from our website...

NBAA-BACE 2017 Countdown

What tax season is to accountants or Christmas is to North Pole elves, NBAA’s Business Aviation Convention & Exhibition...

Business Aviation Saying No Privatized ATC

There are many things I love about business aviation. The ferocity of our tribe is one. Come at us,...

New SmartParts Site for Aviation Partners’

SmartParts combines best practices in prototype, responsive development and CMS for sound web solutions.

Welcome to a Drone-filled World, Its Benefits Wow

The future can terrify or thrill. Fortunately, the vision set forth at the March meeting of the Wichita Aero...

NBAA Regional Forum: The Family Rallies Round

Old friends and Kansas-like, blow-you-over winds made us feel right at home at the NBAA Regional Forum in Fort...

A Breath of Fresh AIR

A pop of pink. The promise of spring. Cherry blossoms in full bloom. The latest issue of Eisenhower AIR...

Picture Perfect: A Career in the Clouds

People in business aviation are so lucky. Not only do they get to manufacture, market, sell and fly amazing...

Look Ahead More Than Back

When charting your course, consider where you’ve been. But don’t dwell on those experiences. Bogging yourself down in what...

NBAA delivers wow factor

A number of people at NBAA’s Business Aviation Convention and Exhibition (NBAA-BACE) said the same thing to me: “This...

Business Aviation: Situationally Aware

Business aviation took a front-row seat in the Air Capital last Thursday. First at a Richard Aboulafia-led aerospace panel...

We Bow to The King: Arnold Palmer

The world mourns a great man this week with the passing of The King. Lovers of golf rightly revere...

Wichita Chamber Panel on Best Business Apps

Do you have a favorite mobile app that helps you with your business? Greteman Group’s digital director, Jordan Walker,...

#FIA16: Social Media Engagement at its Finest

You don’t have to be an AvGeek to recognize the passion bursting out of Farnborough last week. Scroll down...

One Is the Loneliest Number

Aviation gets the value of face-to-face interaction. We wouldn’t build and fly planes if we didn’t believe in the...

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Using Video in eMail

You know the advantages of video. But you keep bumping up against how to deploy it in your email...

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