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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Aviation

Bruce Whitman, Flightsafety International CEO addressing Wichita Aero Club meeting April 13.

Lessons Learned From a Leader

04.19.16 • Deanna Harms • Advertising, Aviation, Marketing

FlightSafety International CEO Bruce Whitman didn’t give a long speech. He kept his keynote to the April gathering of the Wichita Aero Club short, heartfelt and real. The venerable company celebrated its 65th anniversary in March, so naturally he talked about that history, especially the start-up years and his role at the side of late...

AdAstra-featured

The Rewards of Shooting for the Stars

04.12.16 • Greteman Group • Aviation, Creative, Digital, Marketing

The desire for a community gateway befitting the Air Capital of the World led to the opening of a new terminal last June. And to the Wichita Metro Chamber of Commerce’s prestigious Ad Astra award. It’s only the third one given. The others: Exploration Place in 2001 and Intrust Bank Arena in 2011. The award...

Sonia_Greteman_1387-featured

Gaining Altitude with Attitude in the Air Capital

04.05.16 • Greteman Group • Aviation, Culture, Marketing, News

I have a new appreciation for anniversaries. When you first start a business, you think once you get through that first six months. That first year. When you pay back your start-up loan. When, when, when. What you don’t realize is that throughout your business life, the bar keeps rising. New challenges appear. New realities....

EAS-Feature

Recruiting Pilots When They Are In Short Supply

03.30.16 • Ashley Bowen Cook • Advertising, Aviation, Digital, Marketing

Executive AirShare (EAS) had a good problem. As the nation’s third-largest fractional operator, its growing fleet needed more pilots. But how do you find pilots as the supply diminishes and demand increases? By now, the numbers are all too familiar. In 1980, more than 600,000 people held private, commercial or airline transport pilot certificates. In...

EisenhowerNationalAirport-featured

Eisenhower National Airport Selects Greteman Group as Agency of Record

03.01.16 • Greteman Group • Advertising, Aviation, Creative, Marketing, News, Work

Today, the Wichita City Council unanimously voted (7-0) to approve Greteman Group as marketing agency of record for the Wichita Dwight D. Eisenhower National Airport. The agency was one of five who responded to the airport’s request for proposal. The one-year contract includes up to four one-year extensions. Greteman Group will be responsible for strategic...

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