News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.



Social Media: Fight or Flight

07.30.14 • Ashley Bowen Cook • Aviation, Social Media, Technology

Your heart races and breath quickens. Your pupils dilate and face flushes. You’re under attack. In that split second, you decide whether to stand your ground or flee the scene. Oh, and I ought to mention, you face this scenario gazing at Twitter on your phone. Someone’s dissing your company. Questioning your services. Impugning your...


Why NBAA Regional Forums Rock

07.02.14 • Ashley Bowen Cook • Aviation, Media Coverage

NBAA regional forums like last week’s in Van Nuys deliver a concentrated punch of information and inspiration. Greteman Group colleague Rachel Groene and I attended this one-day event on June 26. Signature Flight Support and TWC Aviation threw open their doors to exhibitors and cleared tarmacs for static displays at Van Nuys Airport (VNY). Located...


Tell Your Aviation Story

06.11.14 • Sonia Greteman • Aviation

Clay Lacy likes to say that the crash in 1964 of the first Lear Jet ever built – with the FAA at the controls – was a blessing for Bill Lear. “They took off with the spoilers up and an engine shut down,” says Lacy. The running-low-on-funds entrepreneur used the insurance payout to keep pressing...


BlueSky Review; The Jet That Changed the World

06.06.14 • Sonia Greteman • Aviation

I never met the genius rascal Bill Lear, but I know him. Chances are you do, too. If not from direct experience, then from interactions with his legacy aircraft and the people of Bombardier Learjet. Lear set the world in a faster spin by creating the world’s first business jet 50 years ago. His impatience...


Do Aviation and Instagram Mix?

05.14.14 • Ashley Bowen Cook • Aviation, Social Media, Technology

The answer: an emphatic yes. Launched in 2010, Instagram has 200 million users and is growing. An estimated 70 percent check in daily – 35 percent multiple times per day. Those users put up 1.2 billion likes. Per day. And it connects seamlessly to Facebook, Tumblr and other social media, extending its reach even more....