News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.


Key Aviation Tradeshows include NBAA, Heli-Expo, LABACE, Farnborough Airshow, Paris Airshow, EBACE, MEBAA, Dubai Airshow, ABACE and Singapore Airshow

10 Questions as You Consider To Exhibit or Not to Exhibit

07.29.15 • Ashley Bowen Cook • Aviation, Marketing, Tradeshows

With the growing number of aviation tradeshows to select from each year, it becomes impossible to attend all. How do you determine which to skip? The cost of each show varies, but all demand a significant investment of resources. Both in hard costs and in people power. The average fabrication cost of a booth at...


Fly to Make the Deal, Insights from Hotel Magnate Jack DeBoer

07.15.15 • Deanna Harms • Aviation, Marketing

Few entrepreneurs extol the virtues of business aviation as well or as colorfully as Jack DeBoer. The hotel magnate has used aircraft throughout his storied career – from being one of the largest apartment builders in the United States in the early 1970s to founding four hotel brands: Residence Inn, Summerfield Suites, Candlewood Suites and...


Think Twitter = Trivial? Take Another Look

07.01.15 • Ashley Bowen Cook • Aviation, Digital, Marketing, Social, Tradeshows

There’s a big Twitter universe out there that delivers useful information directly related to your business. People may even be talking about you. But how would you know if you’re not listening? Follow Your Favorite Trade Show If you’re looking for a way to test the Twitter waters, drop in on the conversations during and...


Telling the Air Capital’s Story

06.09.15 • Sonia Greteman • Aviation, Marketing, Work

Wing your way to Wichita. We’re eager to show you – and the world – a history of aviation display we’ve been working on for a decade. It’s finally complete. The June 3 new terminal opening at Eisenhower National Airport included the public’s first viewing of our display. The full-access, pre-security mezzanine transports you to...


Videos that Put You Into the Action

06.09.15 • Deanna Harms • Aviation, Digital, Work

The role of simulator training is to get as close as possible to the real deal. We recently created civil and military versions of a video promoting FlightSafety’s sophisticated training for the Sikorsky S-70 Black Hawk series. FlightSafety has been the factory-authorized training provider for these four-blade, twin-engine utility helicopters for more than 30 years....

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