News & Views


News & Views


Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.



Extend Your Media Coverage

05.25.16 • Deanna Harms • Aviation, Marketing, Public Relations

Lots of news is being made and reported in Geneva this week. If you’re one of EBACE16’s newsmakers, ensure the coverage you worked so hard to generate reaches as many people as possible, for as long as possible. Talk It Up Share the coverage through word of mouth. It’s not bragging if you’re at a...


Champion for Aviation

05.09.16 • Ashley Bowen Cook • Advertising, Aviation, Marketing

Sixty days into his new position as director of the Kansas Department of Transportation, Merrill Atwater took time to share his vision for the days ahead. In his address at the May meeting of the Wichita Aero Club, Atwater touched on his priorities. Chiefly: to serve as a champion of aviation. Aviation’s fiscal impact on...

Bruce Whitman, Flightsafety International CEO addressing Wichita Aero Club meeting April 13.

Lessons Learned From a Leader

04.19.16 • Deanna Harms • Advertising, Aviation, Marketing

FlightSafety International CEO Bruce Whitman didn’t give a long speech. He kept his keynote to the April gathering of the Wichita Aero Club short, heartfelt and real. The venerable company celebrated its 65th anniversary in March, so naturally he talked about that history, especially the start-up years and his role at the side of late...


The Rewards of Shooting for the Stars

04.12.16 • Greteman Group • Aviation, Creative, Digital, Marketing

The desire for a community gateway befitting the Air Capital of the World led to the opening of a new terminal last June. And to the Wichita Metro Chamber of Commerce’s prestigious Ad Astra award. It’s only the third one given. The others: Exploration Place in 2001 and Intrust Bank Arena in 2011. The award...


Gaining Altitude with Attitude in the Air Capital

04.05.16 • Greteman Group • Aviation, Culture, Marketing, News

I have a new appreciation for anniversaries. When you first start a business, you think once you get through that first six months. That first year. When you pay back your start-up loan. When, when, when. What you don’t realize is that throughout your business life, the bar keeps rising. New challenges appear. New realities....

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