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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Aviation

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Think Twitter = Trivial? Take Another Look

07.01.15 • Ashley Bowen Cook • Aviation, Digital, Marketing, Social, Tradeshows

There’s a big Twitter universe out there that delivers useful information directly related to your business. People may even be talking about you. But how would you know if you’re not listening? Follow Your Favorite Trade Show If you’re looking for a way to test the Twitter waters, drop in on the conversations during and...

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Telling the Air Capital’s Story

06.09.15 • Sonia Greteman • Aviation, Marketing, Work

Wing your way to Wichita. We’re eager to show you – and the world – a history of aviation display we’ve been working on for a decade. It’s finally complete. The June 3 new terminal opening at Eisenhower National Airport included the public’s first viewing of our display. The full-access, pre-security mezzanine transports you to...

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Videos that Put You Into the Action

06.09.15 • Deanna Harms • Aviation, Digital, Work

The role of simulator training is to get as close as possible to the real deal. We recently created civil and military versions of a video promoting FlightSafety’s sophisticated training for the Sikorsky S-70 Black Hawk series. FlightSafety has been the factory-authorized training provider for these four-blade, twin-engine utility helicopters for more than 30 years....

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A Primer on SEO

06.03.15 • Sonia Greteman • Aviation, Digital, SEO

If you’ve ever puzzled over why your VP of marketing gets so wide eyed when talking about your website SEO – or if you’re unsure what the heck SEO even means – this column’s for you. My high-level overview won’t give you the tools to do SEO yourself, but it will shed light on why...

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FAA’s Huerta Presides Over Sweeping Changes in Aviation

05.27.15 • Randy Bradbury • Aviation, Marketing, News

Michael Huerta has his hands full. The head of the U.S. Federal Aviation Administration administrator, speaking to a Wichita, Kansas, audience recently, ticked off a series of major issues facing his agency. “I believe that we are at an historical time in the aviation industry,” Huerta said. “We’re making a lot of decisions that will...

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