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News & Views

 

Your One-Stop Media Resource for All Things Greteman Group

Check out our latest blog posts, enews, media coverage and regular AltitudeAttitude column in BlueSky Business Aviation News. Something’s always cooking. Whether we’re sharing insights on a recent aviation trade show, unveiling a creative campaign or offering marketing how-to’s, we hope you’ll find news you can use.
 
 

Aviation

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The Multilingual Advantage of Bizav

08.13.15 • Sonia Greteman • Advertising, Aviation, Marketing, Tradeshows

English has long been the language of aviation. For cockpit and air traffic control communications, that’s not going to change. But we do see a shift underway. A glance through ABACE show dailies makes it clear that English no longer has an exclusive hold on aviation marketing and information. Most of the stories ran in...

Fran Jabara (left) with Hesston Corp. founder Lyle Yost and Learjet founder Bill Lear. Credit: Jabara Family.

Make Your Marketing More Entrepreneurial

08.05.15 • Deanna Harms • Aviation, Marketing

Entrepreneurs have a penchant for action. For sizing up opportunity and seizing it. Marketers would do well to adopt more of this philosophy. We could start by looking at lessons learned from one who personified innovation at its best: Fran Jabara. Wichita lost this 90-year-old boundary-pushing business advocate last week. His passing has generated countless...

Key Aviation Tradeshows include NBAA, Heli-Expo, LABACE, Farnborough Airshow, Paris Airshow, EBACE, MEBAA, Dubai Airshow, ABACE and Singapore Airshow

10 Questions as You Consider To Exhibit or Not to Exhibit

07.29.15 • Ashley Bowen Cook • Aviation, Marketing, Tradeshows

With the growing number of aviation tradeshows to select from each year, it becomes impossible to attend all. How do you determine which to skip? The cost of each show varies, but all demand a significant investment of resources. Both in hard costs and in people power. The average fabrication cost of a booth at...

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Fly to Make the Deal, Insights from Hotel Magnate Jack DeBoer

07.15.15 • Deanna Harms • Aviation, Marketing

Few entrepreneurs extol the virtues of business aviation as well or as colorfully as Jack DeBoer. The hotel magnate has used aircraft throughout his storied career – from being one of the largest apartment builders in the United States in the early 1970s to founding four hotel brands: Residence Inn, Summerfield Suites, Candlewood Suites and...

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Think Twitter = Trivial? Take Another Look

07.01.15 • Ashley Bowen Cook • Aviation, Digital, Marketing, Social, Tradeshows

There’s a big Twitter universe out there that delivers useful information directly related to your business. People may even be talking about you. But how would you know if you’re not listening? Follow Your Favorite Trade Show If you’re looking for a way to test the Twitter waters, drop in on the conversations during and...

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